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Pork industry sees Prop 12 enforcement hurting pig farmers, consumers and animal health

The pork industry says the U.S. Supreme Court’s split decision to uphold California’s Proposition 12 law that regulates space given to breeding pigs and their offspring will create hardships for both pork producers and consumers, as well as possibly having a negative impact on animal health.

Proposition 12 is a voter-enacted law that considers confinement of pigs "cruel" if it prevents a pig from "lying down, standing up, fully extending (its) limbs or turning around freely." California voters approved an initiated measure proposing the law in 2018 with 63% of the vote.

While supporters of the law promoted it as a move to improve animal health, pork producers say that doesn’t hold up. One major issue with the law is that it seeks to stop the use of gestation stalls.

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Genomic Technologies and Public Trust - Dr. Ellen Goddard

Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard


In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.