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Pork Producer Delays Expansion Plans Due to Unfavorable Prices and Rising Costs

Tim Kruithoff, a pork producer in West Michigan, is holding off on his expansion ambitions due to various economic challenges. Despite cultivating 2,700 acres of row crops and annually finishing 25,000 market hogs with his family, Kruithoff cites unfriendly pork prices as a significant hindrance to growth. Additionally, he highlights the escalating costs associated with building, inflation, and interest rates as factors contributing to the decision to postpone expansion.

Kruithoff emphasizes the family’s long-term vision, expressing a desire to increase sow production in Indiana eventually, aiming to involve the next generation in the farm business. While aspiring for growth, he stresses the importance of managing resources efficiently rather than pursuing size for its own sake.

As a member of the Michigan Pork Producers Association board, Kruithoff advocates for a more coordinated effort among farmers to safeguard prices in the industry.

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EveryPig: AI, Collaboration & Data Integration Shaping Swine Production | Brian Doyle | WPX 2026

Video: EveryPig: AI, Collaboration & Data Integration Shaping Swine Production | Brian Doyle | WPX 2026

What are the biggest technology trends emerging at the 2026 World Pork Expo?

Brian Doyle of EveryPig shares his early observations from the show floor, highlighting strong attendance, increased collaboration between technology providers, and the growing role of artificial intelligence in modern pork production.

Doyle discusses how better data integration between systems can create a single source of truth for producers, while AI-powered tools and intelligent agents help automate routine tasks, analyze large volumes of production data, and turn information into actionable insights that improve decision-making.

Topics Covered:

Artificial Intelligence (AI) in pork production

Data integration and interoperability

Technology collaboration

Digital farm management

Automation and intelligent agents

World Pork Expo 2026

Recorded at the 2026 World Pork Expo.