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Pork Producers Still Need to Earn a Living, Johnson Says

There's no doubt pork production is a noble calling, says Iowa State University Extension swine specialist Colin Johnson. But the reality remains that farmers still have to cover production costs and earn a living. 

"Let's face it, achieving a profit in the business has been a struggle in recent times," he says in an Iowa Pork Industry Center release. "The pork industry is a very competitive global market and trade relations fluctuate."

Decisionmakers are continually evaluating whether or not to consolidate the farm and if they can validate their stay in the industry, Johnson explains. 

"The costs of health impacts and labor are significant industry factors today regardless of operation size," he points out.

The Iowa Pork Industry Center has several resources to help guide decisions, including the Pig Profit Tracker that can help producers assess value and performance changes within their operation.

"Spreadsheets and other tools from the IPIC website and content from the ISU Ag Decision Maker website have seen increased use as of late," Johnson says in the release. "Our tools can model the economic performance impacts that may result from changing parameters such as facility, health, genetic costs and more."

He says it's important to understand there is more than economics that need to be considered.

“I’ve had many discussions on the regional pig supply and site logistics as well as how barns fit in with a sustainable future for the farm as a whole," he says. "IPIC swine specialists are available to talk through a variety of options and can aid in projecting cost inputs."

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EveryPig: AI, Collaboration & Data Integration Shaping Swine Production | Brian Doyle | WPX 2026

Video: EveryPig: AI, Collaboration & Data Integration Shaping Swine Production | Brian Doyle | WPX 2026

What are the biggest technology trends emerging at the 2026 World Pork Expo?

Brian Doyle of EveryPig shares his early observations from the show floor, highlighting strong attendance, increased collaboration between technology providers, and the growing role of artificial intelligence in modern pork production.

Doyle discusses how better data integration between systems can create a single source of truth for producers, while AI-powered tools and intelligent agents help automate routine tasks, analyze large volumes of production data, and turn information into actionable insights that improve decision-making.

Topics Covered:

Artificial Intelligence (AI) in pork production

Data integration and interoperability

Technology collaboration

Digital farm management

Automation and intelligent agents

World Pork Expo 2026

Recorded at the 2026 World Pork Expo.