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Producer Environmental Egg Program

Egg Farmers of Alberta launched the Producer Environmental Egg Program (PEEP), the Canadian egg industry’s first environmental program in 2014. PEEP is a voluntary provincial program that is intended to help Alberta egg farmers better identify their impacts on the environment and facilitate the use of best practices. This will help to ensure that resources are being managed in a sustainable manner and that the Alberta egg industry continues to be recognized as a source of fresh, high-quality local food, which is produced in an environmentally responsible manner.

Though still a voluntary program, 100% of registered Alberta egg farmers have participated in PEEP, finding tremendous value in the insights it offers. PEEP provides farmers with information about the impact of their on-farm activities and helps them establish goals for improvement. The PEEP assessment is focused on key impact areas as follows:

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3 Years Into Prop 12: From Concern to Record Performance

Video: 3 Years Into Prop 12: From Concern to Record Performance

What actually happens when you operate under Prop 12 for three years?

Brent Hershey shares real-world results from his operation—moving beyond uncertainty to measurable performance gains.

•Record piglet production

•98.3% conception rates

•Mortality under 10%

•No additional labor required

•Heat stress effectively eliminated

This isn’t theory—it’s operational reality.

As the industry continues to adapt, this conversation challenges the narrative around Prop 12 and highlights what’s possible when systems, management, and execution align.