Farms.com Home   News

Producers need to prepare for African swine fever shutdown

 When African swine fever appears, producers will face the sort of shock they experienced in 2020.

“The COVID packing plant backup and shutdown gives us a preview of the impacts that can have,” said Dr. Anna Forseth in an interview at the World Pork Expo.

ASF has spread across Asia into Europe, all the way to the Atlantic coast, and sent chills down the spines of the North American hog industry when it appeared in the Caribbean.

Pork industries in Canada, the United States and Mexico have been working feverishly to prepare, but whenever it appears, the short-term impact will be severe.

Click here to see more...

Trending Video

Genomic Technologies and Public Trust - Dr. Ellen Goddard

Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard


In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.