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Producers need to prepare for African swine fever shutdown

 When African swine fever appears, producers will face the sort of shock they experienced in 2020.

“The COVID packing plant backup and shutdown gives us a preview of the impacts that can have,” said Dr. Anna Forseth in an interview at the World Pork Expo.

ASF has spread across Asia into Europe, all the way to the Atlantic coast, and sent chills down the spines of the North American hog industry when it appeared in the Caribbean.

Pork industries in Canada, the United States and Mexico have been working feverishly to prepare, but whenever it appears, the short-term impact will be severe.

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How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.