PRODUCING DAIRY-BEEF: STARTING OFF ON THE RIGHT HOOF

Jul 18, 2023

This is part two in a series that will explore the opportunities and challenges of dairy-beef cross calves with perspectives from across the value chain including the primary producer, backgrounder, feedlot and processor.

Part one of this series discussed the challenges and opportunities for the feeding and processing sectors. For these sectors to turn a profit from dairy-beef calves, these animals need to have the right start.

Management of dairy-beef calves is variable from operation to operation; however, a strong focus needs to be placed on the early care of these calves. Practices such as adequate colostrum, early health protocols, proper nutrition and housing are all necessary to develop an animal that is desirable for the beef sector.

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Video: How Aurora Pharmaceutical Became a Leader in Animal Health

Dr. Michael Strobel, Founder and CEO of Aurora Pharmaceutical, discusses the company's remarkable journey from a veterinarian-led startup to a leading developer and manufacturer of animal health solutions.

In this exclusive interview, Dr. Strobel shares how Aurora Pharmaceutical was built around a simple but powerful mission: putting customers, producers, veterinarians, pet owners, and patients first. Learn how the company has grown by focusing on high-quality, science-backed, and cost-effective solutions for livestock, companion animals, and human health markets.

Discover how Aurora's commitment to innovation, affordability, and customer service continues to drive its expansion across swine, cattle, poultry, equine, companion animal, and human health sectors. Dr. Strobel also discusses the importance of understanding real-world challenges facing producers and veterinarians and how Aurora develops practical solutions that improve animal health while supporting producer profitability. Aurora's veterinarian-founded approach, commitment to American manufacturing, and focus on delivering value have helped establish the company as a trusted partner throughout the animal health industry.