Protein Industries Canada has released a new report "The Road to $25 Billion"

Nov 14, 2023

Protein Industries Canada has released a new report highlighting the need for an increased focus on domestic processing.

CEO Bill Greuel says " The Road to $25 Billion" is an updated economic plan for Canada’s ingredient manufacturing, food processing, and bio-products sector.

"It's an economic plan to grow the sector to $25 billion. We just see almost unlimited potential in value-added agriculture in Western Canada. And we thought we'd put together a bit of a document to foster a conversation about what it is we need to do as a country to drive this economic opportunity."

He says in a rapidly changing global environment characterized by the new realities of climate change, geopolitical tensions, increased competition, and a rapidly growing global population, maintaining the status quo is no longer an option.

"We must consider areas of the economy that have the potential to grow and be resilient within this new reality. Canada’s ingredient manufacturing sector is one of those. It can offer prosperity, a strengthened food supply chain, and economic resilience to Canada in the face of this evolving landscape."

Gruel feels Canada’s agriculture and food sector has long been undervalued as an economic driver.

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Video: EP 65 Grazing Through Drought

Welcome to the conclusion of the Getting Through Drought series, where we look at the best management practices cow-calf producers in Alberta can use to build up their resiliency against drought.

Our hope is that the series can help with the mental health issues the agriculture sector is grappling with right now. Farming and ranching are stressful businesses, but that’s brought to a whole new level when drought hits. By equipping cow-calf producers with information and words of advice from colleagues and peers in the sector on the best ways to get through a drought, things might not be as stressful in the next drought. Things might not look so bleak either.

In this final episode of the series, we are talking to Ralph Thrall of McIntyre Ranch who shares with us his experience managing grass and cows in a pretty dry part of the province.