Protein Industries Canada has released a new report "The Road to $25 Billion"

Nov 14, 2023

Protein Industries Canada has released a new report highlighting the need for an increased focus on domestic processing.

CEO Bill Greuel says " The Road to $25 Billion" is an updated economic plan for Canada’s ingredient manufacturing, food processing, and bio-products sector.

"It's an economic plan to grow the sector to $25 billion. We just see almost unlimited potential in value-added agriculture in Western Canada. And we thought we'd put together a bit of a document to foster a conversation about what it is we need to do as a country to drive this economic opportunity."

He says in a rapidly changing global environment characterized by the new realities of climate change, geopolitical tensions, increased competition, and a rapidly growing global population, maintaining the status quo is no longer an option.

"We must consider areas of the economy that have the potential to grow and be resilient within this new reality. Canada’s ingredient manufacturing sector is one of those. It can offer prosperity, a strengthened food supply chain, and economic resilience to Canada in the face of this evolving landscape."

Gruel feels Canada’s agriculture and food sector has long been undervalued as an economic driver.

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Video: Dr. Emerson Nafziger: Nitrogen Fertilizer Rates for Corn

The Crop Science Podcast Show, Dr. Emerson Nafziger from the University of Illinois breaks down decades of nitrogen research. From the evolution of N rate guidelines to how soil health and hybrid genetics influence nitrogen use efficiency, this conversation unpacks the science behind smarter fertilization. Improving how we set nitrogen fertilizer rates for rainfed corn is a key focus. Discover why the MRTN model matters more than ever, and how shifting mindsets and better data can boost yields and environmental outcomes. Tune in now on all major platforms!

"The nitrogen that comes from soil mineralization is the first nitrogen the plant sees, and its role is underestimated."

Meet the guest:

Dr. Emerson Nafziger is Professor Emeritus of Crop Sciences at the University of Illinois at Urbana-Champaign, with degrees in agronomy from Ohio State, Purdue, and Illinois. His research has focused on nitrogen rate strategies and crop productivity. He co-developed the Maximum Return to Nitrogen (MRTN) model, which is widely used across the Midwest. His research spans N response trials, hybrid interactions, crop rotation effects, and yield stability.