Protein Industries Canada has released a new report "The Road to $25 Billion"

Nov 14, 2023

Protein Industries Canada has released a new report highlighting the need for an increased focus on domestic processing.

CEO Bill Greuel says " The Road to $25 Billion" is an updated economic plan for Canada’s ingredient manufacturing, food processing, and bio-products sector.

"It's an economic plan to grow the sector to $25 billion. We just see almost unlimited potential in value-added agriculture in Western Canada. And we thought we'd put together a bit of a document to foster a conversation about what it is we need to do as a country to drive this economic opportunity."

He says in a rapidly changing global environment characterized by the new realities of climate change, geopolitical tensions, increased competition, and a rapidly growing global population, maintaining the status quo is no longer an option.

"We must consider areas of the economy that have the potential to grow and be resilient within this new reality. Canada’s ingredient manufacturing sector is one of those. It can offer prosperity, a strengthened food supply chain, and economic resilience to Canada in the face of this evolving landscape."

Gruel feels Canada’s agriculture and food sector has long been undervalued as an economic driver.

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Border View Farms is a mid-sized family farm that sits on the Ohio-Michigan border. My name is Nathan. I make and edit all of the videos posted here. I farm with my dad, Mark and uncle, Phil. Our part-time employee, Brock, also helps with the filming. 1980 was our first year in Waldron where our main farm is now. Since then we have grown the operation from just a couple hundred acres to over 3,000. Watch my 500th video for a history of our farm I filmed with my dad.

I started making these videos in the fall of 2019 as a way to help show what I do on a daily basis as a farmer. Agriculture is different from any other industry and I believe the more people that are showing their small piece of agriculture, helps to build our story. We face unique challenges and stressful situations but have some of the most rewarding payoffs in the end. I get to spend everyday doing what I love, raising my kids on the farm, and trying to push our farm to be better every year. I hope that I can address questions or concerns that you might have about farms and agriculture.