Protein Industries Canada has released a new report "The Road to $25 Billion"

Nov 14, 2023

Protein Industries Canada has released a new report highlighting the need for an increased focus on domestic processing.

CEO Bill Greuel says " The Road to $25 Billion" is an updated economic plan for Canada’s ingredient manufacturing, food processing, and bio-products sector.

"It's an economic plan to grow the sector to $25 billion. We just see almost unlimited potential in value-added agriculture in Western Canada. And we thought we'd put together a bit of a document to foster a conversation about what it is we need to do as a country to drive this economic opportunity."

He says in a rapidly changing global environment characterized by the new realities of climate change, geopolitical tensions, increased competition, and a rapidly growing global population, maintaining the status quo is no longer an option.

"We must consider areas of the economy that have the potential to grow and be resilient within this new reality. Canada’s ingredient manufacturing sector is one of those. It can offer prosperity, a strengthened food supply chain, and economic resilience to Canada in the face of this evolving landscape."

Gruel feels Canada’s agriculture and food sector has long been undervalued as an economic driver.

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During the growing season of 2023 as summer turned into fall, the Rural Routes to Climate Solutions podcast and Regeneration Canada were on the final leg of the Stories of Regeneration tour. After covering most of the Prairies and most of central and eastern Canada in the summer, our months-long journey came to an end in Canada’s two most western provinces around harvest time.

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