Farms.com Home   News

Protein Industries Canada has released a new report "The Road to $25 Billion"

Protein Industries Canada has released a new report highlighting the need for an increased focus on domestic processing.

CEO Bill Greuel says " The Road to $25 Billion" is an updated economic plan for Canada’s ingredient manufacturing, food processing, and bio-products sector.

"It's an economic plan to grow the sector to $25 billion. We just see almost unlimited potential in value-added agriculture in Western Canada. And we thought we'd put together a bit of a document to foster a conversation about what it is we need to do as a country to drive this economic opportunity."

He says in a rapidly changing global environment characterized by the new realities of climate change, geopolitical tensions, increased competition, and a rapidly growing global population, maintaining the status quo is no longer an option.

"We must consider areas of the economy that have the potential to grow and be resilient within this new reality. Canada’s ingredient manufacturing sector is one of those. It can offer prosperity, a strengthened food supply chain, and economic resilience to Canada in the face of this evolving landscape."

Gruel feels Canada’s agriculture and food sector has long been undervalued as an economic driver. 

Click here to see more...

Trending Video

Syngenta Ag Stories - Robyn McKee, Government and Industry Relations Manager

Video: Syngenta Ag Stories - Robyn McKee, Government and Industry Relations Manager

Syngenta Ag Stories - Robyn McKee, Government and Industry Relations Manager.

You don't need to grow up on a farm to build a career in Canadian agriculture. Robyn grew up in Richmond, Ontario - not on a farm, but in a community shaped by them.

Now she works at the intersection of policy, innovation, and the people who grow our food. Her drive? Making sure the right people understand what Canadian agriculture needs to thrive.

Her message to the next generation: "Agriculture today is full of possibilities - science, technology, business, communications, and policy. You're helping grow the food we eat, and it's hard to think of many things more impactful than that."