PROVINCE TO PROVIDE NEW SERVICE DELIVERY OPTIONS FOR RURAL CLIENTS

The Manitoba government is launching a new rural service delivery model to modernize services provided to clients whose needs and expectations have changed, Agriculture and Resource Development Minister Blaine Pedersen announced today. 

 

“Meeting the needs of our clients with professional knowledge, current research and data, connections to appropriate links, and timely, unbiased information has always been a priority for our department,” said Pedersen. “The array of services that will be provided online, by telephone or in-person at agricultural service centres throughout the province will offer producers a convenient and client-focused means to access the programs and services that are available to them.”  

 

Effective April 1, Manitoba Agriculture and Resource Development will leverage existing synergies with Manitoba Agricultural Services Corporation (MASC) to offer a single window for Manitoba farmers and businesses seeking services provided by either organization. 

 

Through the modernization of the department and MASC’s physical footprint, 17 rural and northern offices will continue to deliver a multitude of services including:

 

• 10 agricultural service centres will provide insurance, lending, farmland school tax rebate and wildlife damage compensation services; handling of licensing and permits applications; and provide agriculture and resource development program information;

• five centres focusing on resource management, and;

• two centres focusing on mineral or petroleum services.

 

To support the multichannel service delivery model, an interactive online chat program, which will allow clients to access real-time assistance from a smartphone, tablet, computer or through a toll-free number, will be developed in the future, the minister noted. In addition, each office will have a client-accessible kiosk to access online services and connect virtually with other government service providers. 

 

“By investing in resources and new ideas, we are meeting clients’ needs to access services using a modern, robust approach,” said Pedersen. “We’re building capacity for future technological advances and elevating the client experience.”

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.