QBE NAU Crop Insurance Selects Iteris ClearAg

Jan 09, 2017

Iteris, Inc., the global leader in applied informatics for transportation and agriculture, today announced that QBE NAU Crop Insurance has signed a multi-year subscription agreement for Iteris' ClearAg weather, wind and soil data plus visualization component technology to improve crop reporting and reduce crop loss.

"We're always looking to help our agents be industry leaders in technology and thanks to ClearAg our agents have a new set of tools to offer their farmers," said Michael Deal, chief marketing & technology officer at QBE NAU. "We chose ClearAg because they can deliver science-based agronomic insight tools that draw on a vast store of weather, wind and soil data combined with cutting-edge visualizations. ClearAg tools will help our agents and their farmers more quickly understand crop health conditions to reduce loss risk and be more productive in their fields."

QBE NAU is the third largest approved insurance provider (AIP) in the U.S. with more than 3,000 agents who serve more than 80,000 farmers. QBE NAU will use ClearAg environmental data and agronomic visualization technology to provide critical field-level insights so that their agents and farmer customers can proactively mitigate risk and prevent crop loss.

"Accurately predicting near-term weather and soil conditions is a scientifically proven approach to reducing crop loss," said Tom Blair, senior vice president at Iteris. "As a forward-thinking AIP, QBE NAU is making a strategic investment in environmental data analytics that will help the thousands of agents and tens of thousands of farmers they serve make better-informed decisions for crop health. Putting science-based agronomic insights into the hands of the agents and farmers highlights QBE NAU's leadership as an AIP pioneer."

ClearAg is a leading digital agriculture platform that delivers weather, water, soil and crop health data and advisory services to growers, researchers and other agribusinesses who need accurate, location-based information available on a worldwide basis. Iteris is the only weather information and data science company to apply Land Surface Modeling (LSM) technology to agronomic problems.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.