Red Deer Agri-Trade Opens Wednesday

Nov 08, 2022

Exhibitors are battling the winter weather as they move equipment not only across the province, but the country as they try to get ready for the show which officially opens to the public on Wednesday.

Show Manager David Fiddler says Agri-Trade is a popular event for producers with all aspect of the agriculture industry featured at the three day show.

He says with the show taking place after harvest, it's the perfect time for farmers to take part as they start thinking about their cropping plans for the next growing season.

"Agri-Trade is a show that's focused on business. It's not a consumer trade show you don't get a lot of urban people that come to it. It's farmers coming to do business with equipment manufacturers, retailers and the technology and services that surround the business of agriculture."

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Video: Democratizing Gene Editing - Pairwise’s Vision for the Future of Agriculture

Pairwise has built its business around an idea that runs counter to how many companies approach innovation: make transformative technology easier to access.

In this Seed World interview, CEO Tom Adams discusses why broader access to gene editing could speed crop improvement, expand innovation opportunities and help agriculture address emerging challenges. He explains why Pairwise believes no single company can solve all of agriculture's problems alone—and why making advanced breeding technologies available to more organizations could accelerate progress across the industry.

The conversation explores how consumer trust influences technology adoption, why innovations like pitless cherries and seedless blackberries matter beyond convenience, and how future crop improvements could help address labor shortages, automation, harvest efficiency and other production challenges. Adams also shares his perspective on what the industry may be underestimating about the next wave of gene editing innovation.

Watch the full interview to hear why Pairwise believes agriculture is approaching an important inflection point for gene editing, and why the pace of innovation over the next decade could surprise the industry.

Topics Covered:

o Democratizing agricultural innovation

o Consumer trust and technology adoption

o The business case for sharing innovation

o Expanding innovation beyond major crops

o Next-generation breeding technologies