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Research Examining Stress Hormone Levels in Hair Expected to Interest Breeding Companies

An international research effort which is looking at the potential of measuring hormone levels in the hair of pigs to identify genetic lines that will be less affected by stress is expected to be of particular interest to breeding companies.
Researchers with Iowa State University, the Universities of Saskatchewan and Alberta and CDPQ are collaborating on a project under which the levels of three stress hormones in the hair of pigs are being measured to evaluate the effect of stress on performance and on disease resilience.
Dr. Jack Dekkers, a distinguished professor in the Department of Animal Science at Iowa State University and the Principal Investigator, says, by correlating the levels of stress hormones in the hair to growth performance and disease resilience, it should be possible to identify genetic lines of pigs that will be more or less affected by stress.

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Genomic Technologies and Public Trust - Dr. Ellen Goddard

Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard


In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.