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Robust Cattle Prices

Prices for cattle strengthened in 2023 and more increases could be in the future. Recent prices for 500-600 lb. feeder steers in Nebraska were around $305 per cwt. compared to $220 a year ago. And while prices for live steers are off highs of a few months ago, recent sales at $174 per cwt. are higher compared to $156/cwt. at this time last year. The USDA WASDE projects lower beef production this year, projected down over 1 billion pounds. Meanwhile, domestic demand for beef is resilient. Kansas State University’s choice beef monthly demand index for October was higher compared to January 2023—a sign consumer demand is still steady. Beef exports, though, were lower in 2023 and are projected to fall even further in 2024.

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How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.