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Robust Cattle Prices

Prices for cattle strengthened in 2023 and more increases could be in the future. Recent prices for 500-600 lb. feeder steers in Nebraska were around $305 per cwt. compared to $220 a year ago. And while prices for live steers are off highs of a few months ago, recent sales at $174 per cwt. are higher compared to $156/cwt. at this time last year. The USDA WASDE projects lower beef production this year, projected down over 1 billion pounds. Meanwhile, domestic demand for beef is resilient. Kansas State University’s choice beef monthly demand index for October was higher compared to January 2023—a sign consumer demand is still steady. Beef exports, though, were lower in 2023 and are projected to fall even further in 2024.

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Fendt Testimonial | Fendt 726 Vario Gen7 | Peter Watson Jones Ltd.

Video: Fendt Testimonial | Fendt 726 Vario Gen7 | Peter Watson Jones Ltd.



What happens when a farm buys its first Fendt? For Peter Watson Jones Ltd, the Fendt 726 Vario Gen7 has exceeded expectations from day one. For Jack, Farm Manager at Peter Watson Jones Ltd in North Shropshire, UK, the Fendt 726 Vario Gen7 wasn't just another tractor purchase. It was the farm's first experience with the Fendt brand.

Operating across a 1,200-acre arable farm alongside a 250,000-head broiler enterprise, the business has evolved significantly over the last decade, moving to a straight arable system with fewer staff and machines. Since arriving on the farm, the Fendt 726 Vario has established itself as the main drilling and cultivations tractor, earning its place through performance, versatility and efficiency. Whether it's handling large-scale cultivations or working with a new 4.5m strip-till drill, the tractor continues to impress.

Jack highlights its excellent manoeuvrability, operator comfort and ability to deliver strong pulling power at low engine speeds. The result? Outstanding fuel efficiency without compromising performance. Reliability has also been a key factor, with dependable backup from the team at TR Machinery helping to keep the tractor working when it matters most.

?? Watch as Jack shares why the Fendt 726 Vario Gen7, the farm's first Fendt, has made such a strong impression and become an integral part of their operation.