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Roger Pelissero in The Globe and Mail: A vibrant history and bright future for the Canadian egg

This year marks a special year for egg farmers across the country as we celebrate Egg Farmers of Canada’s 50th anniversary.

As an egg farmer myself, I know that behind every egg is a story of care, knowledge and passion. So, as Egg Farmers of Canada celebrates this important milestone, I wanted to share with you some of the efforts we’ve enacted to make sure that our world-class farming standards, commitment to sustainability and connections to our local communities remain a top priority.

At the heart of these efforts is collaboration. We work closely with animal welfare experts, veterinarians, scientists, government and supply chain stakeholders to develop industry standards and practices that all Canadian egg farmers follow, such as our national Animal Care Program and Start Clean-Stay Clean®  food safety program. We’re constantly looking for ways to evolve these programs, leveraging the latest tech developments, scientific discoveries, and understandings about animal welfare. Backed by Egg Quality Assurance™, a certification program that visually shows Canadians their eggs are produced by Canadian farmers and meet rigorous standards, Canada’s egg farming practices are among the best in the world.

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Chicken Mega Factory: Chicken Egg Incubation Technology - Broiler Raising Method & Process in USA

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Chicken Mega Factory: Chicken Egg Incubation Technology - Broiler Raising Method & Process in USA

This video explores the complete journey inside a large-scale chicken production facility, following the process from egg incubation to fully grown broiler chickens. It showcases advanced hatchery technology where temperature, humidity, and airflow are precisely controlled to ensure optimal hatching conditions.

Once the chicks hatch, automated systems take over—managing early care, vaccination, health monitoring, and specialized feeding programs designed to support rapid and healthy growth. Every stage highlights how modern poultry factories operate with efficiency, scale, and precision.