"SAVOUR ONTARIO AT HOME" CAMPAIGN: DELICIOUS RECIPES DELIVERED TO ONTARIANS

Jul 28, 2020

Dairy Farmers of Ontario’s (DFO) new culinary brand Savour Ontario has pivoted in response to the COVID-19 pandemic, along with DFO’s other marketing campaigns and strategies. The new campaign, “Savour Ontario at Home,” began in mid-April shortly after everyday life changed for Canadians.

Over the past three months, the new campaign included social media, website posts and recipes—content that was all about home cooking and baking with dairy. The “Savour Ontario at Home” campaign brought professional skills to the home kitchen, teaching people the basics can be anything but basic. The campaign featured recipes created by local, well-know and well-loved chefs and tastemakers.

“Savour Ontario at Home” wrapped up in July with the release of its digital recipe collection, which has more than 60 recipes including dairy ingredients, from Ontario culinary professionals. The recipe collection was emailed to more than 24,000 consumers who signed up for home culinary content during the pandemic.

Source : DFO

Video: Same Grit, New Name: A Conversation with Ryan Calistro of Bower Ag

Swine Leaders Live, we sit down with Ryan Calistro, President of Bower Ag, to discuss a major brand transition in the ag construction and solutions space—and what it means for swine producers. Bower Ag represents a new, unified identity, bringing together Ag Property Solutions, Dairy Specialists, and The Dairy Solutions Group under one name. But as Ryan explains, this isn’t about change for the sake of change—it’s about strengthening what already works and delivering more value to producers.

We dive into:

• What Bower Ag is and why the transition was made

• What stays the same for longtime customers

• How combining multiple businesses creates new opportunities for producers

• What today’s producers are asking for—and how Bower Ag is responding

• Key insights heading into World Pork Expo

If you’ve worked with APS before—or are evaluating partners for your next project—this conversation provides a clear look at where Bower Ag is headed and how they’re positioning themselves for the future.