Farms.com Home   News

Second wave of Everybody Milk campaign set to launch

The second wave of Dairy Farmers of Ontario’s (DFO) Everybody Milk campaign will run Feb. 20 through Apr. 9.

Once again, the campaign celebrates the universal love of milk through fun, energetic and meaningful content with the goal of increasing consumption. Consumer research confirms that those who recall the ads from the Fall 2022 campaign have a stronger perception of milk, seeing it as being irreplaceable, delicious, and loved by everybody.

To further entrench this message and reinforce the love for milk, various campaign tactics will celebrate the different ways everybody loves milk.

Over the seven weeks of the campaign, DFO will reach Ontarians with 30- and 15-second Everybody Milk ads on TV as well as online video ads, social media, a morning show broadcast segment, influencers, billboards, digital advertising, traditional radio, and podcast radio ads. A partnership with a Toronto coffee shop will shine a light on milk lovers. Stay tuned for more details

Source : New Milk

Trending Video

AgMatters Episode 3: Why Doing The Right Thing Matters

Video: AgMatters Episode 3: Why Doing The Right Thing Matters

we explore what it means to "do the right thing" in agriculture and how sustainability is shaping the industry. This episode features David McInnes, Former President & CEO of the Canadian Agri-Food Policy Institute, who shares insights into Canada's first Food Sustainability Index—a collaborative effort among over 140 partners to measure sustainability across environmental, economic, and societal dimensions. David highlights the importance of providing sustainable outcomes to stay competitive in global markets.

We also hear from Hailey Jefferies, President and Co-founder of Prairie Fava, as she discusses building a business around Manitoba-grown fava beans. Hailey shares how Prairie Fava is creating new markets for this high-protein, nitrogen-fixing crop while benefiting from Manitoba’s robust entrepreneurial network.