If hour-long infomercials and as-seen-on-TV products tell us anything, it’s that as long as the demand is there, someone will find a way to meet it. (Snuggie, anyone?)
But unlike the obscure niches many of those products fall into, U.S. soy meets the demand of millions of end users around the globe. And better than a before-and-after commercial, farmers have the U.S. Soy Advantage to demonstrate U.S. soy’s benefits, like quality.
“We believe that U.S. soy has an edge over other soybeans and protein sources around the world because of its high nutritional value and consistency,” says Fares Hammoudeh, a business leader with the Hammoudeh Group, an agribusiness, food manufacturing and chemical company based in Jordan that specializes in animal feed and poultry processing.
Superior nutritional value and consistency are key factors for poultry and livestock farmers choosing efficient protein sources for their animals. But while U.S. soy has the advantage in this market now, farmers need to commit to continuous improvement to grow demand in the future.
That commitment can be made this year by selecting high-protein soybean seed varieties.
“If our end users ask for something better and we deliver, then they’ll come back wanting something even better,” says Greg Greving, a soy checkoff farmer leader from Chapman, Nebraska. “And because we want them to keep coming back, we should be growing quality soybeans.”
Manef Lakhghar, a trading director with Carthage Grains in Tunisia, is one of those end users that keeps coming back for quality.
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