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Solutions to Meet the Need for Feed

Livestock and poultry have been a valuable part of the global agricultural landscape for millennia. As global meat production has quadrupled over the past fifty years, the corresponding growth in production and consumption of animal products and feed requires increased attention to the impacts of these intertwined systems and processes. As a component of the food system’s footprint, animal-sourced foods currently account for 11% of global greenhouse gas emissions, 12% of global freshwater consumption and have been responsible for 65% of global land use change from 1961-2011. Collective action across the feed value chain can deliver positive impacts to climate, biodiversity, water use, and protection of critical landscapes.

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Experiences in Marketing Beef in Ontario

Video: Experiences in Marketing Beef in Ontario

Birgit Martin of Martin Farms shares her experience in marketing beef in Ontario through direct to consumer sales and other opportunities under her family's Pure Island Beef brand. This presentation is from the Thunder Bay Field Day held by NOFIA (Northern Ontario Farm Innovation Alliance) in September 2025.