Solutions to Meet the Need for Feed

Mar 10, 2023

Livestock and poultry have been a valuable part of the global agricultural landscape for millennia. As global meat production has quadrupled over the past fifty years, the corresponding growth in production and consumption of animal products and feed requires increased attention to the impacts of these intertwined systems and processes. As a component of the food system’s footprint, animal-sourced foods currently account for 11% of global greenhouse gas emissions, 12% of global freshwater consumption and have been responsible for 65% of global land use change from 1961-2011. Collective action across the feed value chain can deliver positive impacts to climate, biodiversity, water use, and protection of critical landscapes.

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Video: How Aurora Pharmaceutical Became a Leader in Animal Health

Dr. Michael Strobel, Founder and CEO of Aurora Pharmaceutical, discusses the company's remarkable journey from a veterinarian-led startup to a leading developer and manufacturer of animal health solutions.

In this exclusive interview, Dr. Strobel shares how Aurora Pharmaceutical was built around a simple but powerful mission: putting customers, producers, veterinarians, pet owners, and patients first. Learn how the company has grown by focusing on high-quality, science-backed, and cost-effective solutions for livestock, companion animals, and human health markets.

Discover how Aurora's commitment to innovation, affordability, and customer service continues to drive its expansion across swine, cattle, poultry, equine, companion animal, and human health sectors. Dr. Strobel also discusses the importance of understanding real-world challenges facing producers and veterinarians and how Aurora develops practical solutions that improve animal health while supporting producer profitability. Aurora's veterinarian-founded approach, commitment to American manufacturing, and focus on delivering value have helped establish the company as a trusted partner throughout the animal health industry.