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Sorghum Checkoff Adopts New Strategic Plan

Feb 27, 2019

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After 10 years working on behalf of U.S. sorghum farmers, the Sorghum Checkoff set out to adopt and implement a new strategic plan in hopes of leading the way to a better, more profitable industry.

Since 2008, the Sorghum Checkoff has enhanced its efforts in research, promotion and information to help producers yield greater financial return. Agriculture, however, is changing rapidly and becoming bigger, faster and more technology-driven.

In order to keep sorghum relevant, the board of directors saw a need for greater focus on adding value through market development.

With a new strategic focus, the Sorghum Checkoff board of directors and staff will seek to provide leadership and be a catalyst for positive change for sorghum producers going forward.

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