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Sorghum Checkoff Adopts New Strategic Plan

After 10 years working on behalf of U.S. sorghum farmers, the Sorghum Checkoff set out to adopt and implement a new strategic plan in hopes of leading the way to a better, more profitable industry. 
 
Since 2008, the Sorghum Checkoff has enhanced its efforts in research, promotion and information to help producers yield greater financial return. Agriculture, however, is changing rapidly and becoming bigger, faster and more technology-driven. 
 
In order to keep sorghum relevant, the board of directors saw a need for greater focus on adding value through market development. 
 
With a new strategic focus, the Sorghum Checkoff board of directors and staff will seek to provide leadership and be a catalyst for positive change for sorghum producers going forward. 
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How Can We Grow More Food With Less Impact?

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For over two decades, Dr. Mitloehner has been at the forefront of research on how animal agriculture affects our air and our climate. With deep expertise in emissions and volatile organic compounds, his work initially focused on air quality in regions like California’s Central Valley—home to both the nation’s richest agricultural output and some of its poorest air quality.

In recent years, methane has taken center stage in climate discourse—not just scientifically, but politically. Once a topic reserved for technical discussions about manure management and feed efficiency, it has become a flashpoint in debates over sustainability, regulation, and even the legitimacy of livestock farming itself.

Dr. Frank Mitloehner, Professor and Air Quality Specialist with the CLEAR Center sits down with Associate Director for Communications at the CLEAR Center, Joe Proudman.