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Sorghum Checkoff Adopts New Strategic Plan

After 10 years working on behalf of U.S. sorghum farmers, the Sorghum Checkoff set out to adopt and implement a new strategic plan in hopes of leading the way to a better, more profitable industry. 
 
Since 2008, the Sorghum Checkoff has enhanced its efforts in research, promotion and information to help producers yield greater financial return. Agriculture, however, is changing rapidly and becoming bigger, faster and more technology-driven. 
 
In order to keep sorghum relevant, the board of directors saw a need for greater focus on adding value through market development. 
 
With a new strategic focus, the Sorghum Checkoff board of directors and staff will seek to provide leadership and be a catalyst for positive change for sorghum producers going forward. 
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Agriculture Secretary Rollins Speaks at American Farm Bureau Federation Convention in Anaheim

Video: Agriculture Secretary Rollins Speaks at American Farm Bureau Federation Convention in Anaheim

One of the highlights at the 2026 American Farm Bureau Federation Convention in Anaheim, California, was an address by U.S. Secretary of Agriculture Brooke Rollins. During her remarks, she thanked America’s farmers and ranchers and said the Trump Administration is fully aware that food security is national security.

She also acknowledged the challenging times in Farm Country with low commodity prices and high input costs and said that’s why the President stepped in to help with the recent Bridge Assistance Program.

Montana Farm Bureau Federation Executive Vice President Scott Kulbeck says that Farm Bureau members are appreciative of the help and looks forward to working with the American Farm Bureau Federation and its presence in Washington, DC to keep farmers and ranchers in business.

Secretary Rollins said the Trump Administration is also committed to helping ranchers build back America’s cattle herd while also providing more high-quality U.S. beef at the meat case for consumers.

And she also announced more assistance for specialty crop producers who only received a fraction of the $12 billion Farmer Bridge Assistance (FBA).

It’s important to note that producers who qualify for Farmer Bridge Assistance can expect the Farm Service Agency to start issuing payments in late February. For more information, farmers and ranchers are encouraged to contact their local USDA Service Center.