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SSGA Beef Drive benefits food banks

The Saskatchewan Stock Growers Association's seventh annual Beef Drive for the Food Banks of Saskatchewan is underway. 

Under the program, cattle producers donate an animal which is then processed and delivered to Food Banks across the province.

SSGA president Garner Deobald says the food banks rely on the people of Saskatchewan to help out their neighbours.

"We're happy to pitch in and do our bit. This is something our members can do to help make sure people have enough good food to eat."

This year’s goal is to collect over 12,000 pounds of beef, in addition to direct financial donations which help with the cost of processing the animals.

Cargill Ltd. is returning as this year’s Beef Drive sponsor, matching cash donations dollar for dollar up to $5,000.00.

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Food Inflation and Pork Demand - Dr. Sylvain Charlebois

Video: Food Inflation and Pork Demand - Dr. Sylvain Charlebois


In this episode of The Swine it Podcast Show Canada, Dr. Sylvain Charlebois, Professor and Director of the Agri-Food Analytics Lab at Dalhousie University, discusses how food inflation is reshaping Canadian protein demand. He explains why pork remains competitively priced, consumer behavior, and why transparency, AI-assisted shopping, and protein demand will matter in the years ahead. Listen now on all major platforms!

"The potential of pork is there. We just need to see the product assume that role and take it away because all the elements are there."

Meet the guest: Dr. Sylvain Charlebois is a Professor in Dalhousie University's Faculty of Management and Director of the Agri-Food Analytics Lab. His research focuses on food distribution, food policy, food safety, food security, and traceability. Dr. Charlebois has written four books and more than 500 peer-reviewed and scientific articles. He holds a BComm from the Royal Military College, an MBA from UQAM, and a DBA from the University of Sherbrooke. Learn more from Dr. Sylvain Charlebois on The Swine it Podcast Show Canada, available on all major platforms.