Support for Canadian beef export market

Jul 09, 2024

Today, the Honourable Lawrence MacAulay, Minister of Agriculture and Agri-Food, announced an investment of more than $6 million in two beef and cattle organizations through the AgriMarketing Program, an initiative under the Sustainable Canadian Agricultural Partnership.

The investment aims to drive the growth of Canada’s beef industry through promotional activities that increase awareness and demand for Canadian beef in existing and new markets.

Canada Beef is receiving up to $5,865,110 and the Canadian Cattle Association is receiving up to $453,364. The two projects incorporate promotional activities such as advertising campaigns, incoming and outgoing trade missions, technical training, and educational seminars.

Increasing trade in foreign markets will boost economic activity in Canada and positively impact farmers and businesses at all levels of the supply chain.

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Video: Biosecurity Compliance - Dr. Jean-Pierre Vaillancourt

In this episode of The Swine it Podcast Show Canada, Dr. Jean-Pierre Vaillancourt, professor of veterinary medicine at the University of Montreal, discusses the human side of biosecurity compliance. He explains why protocols often fail when people are tired, unconvinced, undertrained, or working with impractical systems, and how leadership, employee input, technology, feedback, and small incentives can make biosecurity more consistent on swine farms. Listen now on all major platforms!

"Biosecurity only works when people repeatedly do the right thing, and that means the system has to support compliance every day."

Meet the guest: Dr. Jean-Pierre Vaillancourt is a veterinarian and professor of veterinary medicine at the University of Montreal. His work focuses on biosecurity, infectious disease control, and practical risk reduction in animal production systems, with experience across swine and poultry health. Learn more from Dr. Jean-Pierre Vaillancourt on The Swine it Podcast Show Canada, available on all major platforms.