Support for Canadian beef export market

Jul 09, 2024

Today, the Honourable Lawrence MacAulay, Minister of Agriculture and Agri-Food, announced an investment of more than $6 million in two beef and cattle organizations through the AgriMarketing Program, an initiative under the Sustainable Canadian Agricultural Partnership.

The investment aims to drive the growth of Canada’s beef industry through promotional activities that increase awareness and demand for Canadian beef in existing and new markets.

Canada Beef is receiving up to $5,865,110 and the Canadian Cattle Association is receiving up to $453,364. The two projects incorporate promotional activities such as advertising campaigns, incoming and outgoing trade missions, technical training, and educational seminars.

Increasing trade in foreign markets will boost economic activity in Canada and positively impact farmers and businesses at all levels of the supply chain.

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Video: Why Swine Field Research Matters - Dr. Stephen Frazer

In this episode of The Swine it Podcast Show Canada, Dr. Stephen Frazer, swine veterinarian at Demeter Services Vétérinaires, explains how field research connects university science with real commercial swine production. He discusses research design, economic impact, external validity, health challenges, and practical implementation on farms. Dr. Frazer also shares how applied research helps producers stay competitive with modern genetics and production systems. Listen now on all major platforms!

"Field research applies rigorous scientific methods within commercial production systems while focusing on practical economic outcomes that directly affect modern swine operations."

Meet the guest: Dr. Stephen Frazer / stephen-frazer-5769b7141 completed both a Master of Veterinary Science and a Doctor of Veterinary Medicine at the Université de Montréal. Currently working as a swine veterinarian at Demeter Services Vétérinaires, Dr. Frazer focuses on applied field research, production health, and practical strategies that improve commercial swine operations. Learn more about field research and swine production by listening to Dr. Stephen Frazer on The Swine it Podcast Show Canada, available on all major platforms.