Support for Canadian beef export market

Jul 09, 2024

Today, the Honourable Lawrence MacAulay, Minister of Agriculture and Agri-Food, announced an investment of more than $6 million in two beef and cattle organizations through the AgriMarketing Program, an initiative under the Sustainable Canadian Agricultural Partnership.

The investment aims to drive the growth of Canada’s beef industry through promotional activities that increase awareness and demand for Canadian beef in existing and new markets.

Canada Beef is receiving up to $5,865,110 and the Canadian Cattle Association is receiving up to $453,364. The two projects incorporate promotional activities such as advertising campaigns, incoming and outgoing trade missions, technical training, and educational seminars.

Increasing trade in foreign markets will boost economic activity in Canada and positively impact farmers and businesses at all levels of the supply chain.

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Video: ASF Control Lessons - Dr. Mary-Louise Penrith

In this episode of The Swine it Podcast Show Canada, Dr. Mary-Louise Penrith, Extraordinary Professor at the University of Pretoria, shares what decades of work have revealed about ASF control. She explains why vaccine development remains difficult, how human activity and food waste drive disease spread, why resistant pig populations are an important research area, and how strict biosecurity with the right disinfectants can help to stop transmission. Listen now on all major platforms!

"It's really a very human-driven disease because people move pigs, decide how they're raised, how they're sold, and good biosecurity can do anything to ensure control."

Meet the guest: Dr. Mary-Louise Penrith / mary-louise-penrith-2b12bb42 is an Extraordinary Professor in the Department of Veterinary Tropical Diseases at the University of Pretoria, South Africa. A veterinarian and internationally recognized researcher, she has dedicated decades to African swine fever epidemiology, control, and pig health, supporting FAO and WOAH initiatives while advancing research and education. Listen to Dr. Mary-Louise Penrith on the Swine Health Blackbelt Podcast, available on all major platforms.