Support for Canadian beef export market

Jul 09, 2024

Today, the Honourable Lawrence MacAulay, Minister of Agriculture and Agri-Food, announced an investment of more than $6 million in two beef and cattle organizations through the AgriMarketing Program, an initiative under the Sustainable Canadian Agricultural Partnership.

The investment aims to drive the growth of Canada’s beef industry through promotional activities that increase awareness and demand for Canadian beef in existing and new markets.

Canada Beef is receiving up to $5,865,110 and the Canadian Cattle Association is receiving up to $453,364. The two projects incorporate promotional activities such as advertising campaigns, incoming and outgoing trade missions, technical training, and educational seminars.

Increasing trade in foreign markets will boost economic activity in Canada and positively impact farmers and businesses at all levels of the supply chain.

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Video: How We Pick Sheep For Use As Breeding Stock

In this episode of our sheep farming vlog at Ewetopia Farms, we’re diving deeper into one of the most important parts of raising purebred sheep — selecting our breeding stock. ?? This episode is a direct follow-up to our popular video “You Be The Judge,” where we invited viewers to help evaluate our rams. We read through your comments, shared your insights, and now we’re responding! Arnie and I go over what we agreed with, where our opinions differed, and what we look for when choosing both rams and ewes to carry on our genetics. Breeding decisions at Ewetopia Farms aren’t just about looks — they’re about structure, performance, temperament, and the future of the flock. Whether you’re building your own breeding program or just curious how we make these decisions, today’s discussion offers a rare look inside the thought process behind improving a flock year after year.