Support for Canadian beef export market

Jul 09, 2024

Today, the Honourable Lawrence MacAulay, Minister of Agriculture and Agri-Food, announced an investment of more than $6 million in two beef and cattle organizations through the AgriMarketing Program, an initiative under the Sustainable Canadian Agricultural Partnership.

The investment aims to drive the growth of Canada’s beef industry through promotional activities that increase awareness and demand for Canadian beef in existing and new markets.

Canada Beef is receiving up to $5,865,110 and the Canadian Cattle Association is receiving up to $453,364. The two projects incorporate promotional activities such as advertising campaigns, incoming and outgoing trade missions, technical training, and educational seminars.

Increasing trade in foreign markets will boost economic activity in Canada and positively impact farmers and businesses at all levels of the supply chain.

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Video: Heat Stress in Pigs: What to Prepare for Before Next Summer - Dr. Joshua Selsby

In this episode of The Swine it Podcast Show Canada, Dr. Joshua Selsby from Iowa State University explains how heat stress affects swine biology and why now is the ideal time to prepare for next summer’s challenges. He breaks down its effects on muscle function, immune responses, and long-term metabolic outcomes. Learn how early planning can protect herd performance when temperatures rise again. Listen now on all major platforms! "Heat stress leads to a cascade of biological damage, beginning with metabolic disruption and expanding across multiple organ systems." Meet the guest: Dr. Joshua Selsby is a Professor in the Department of Animal Science at Iowa State University. With over 15 years of research on skeletal muscle physiology and heat stress, he focuses on understanding how thermal stress disrupts swine metabolism, immune function, and muscle integrity.