Support for Canadian beef export market

Jul 09, 2024

Today, the Honourable Lawrence MacAulay, Minister of Agriculture and Agri-Food, announced an investment of more than $6 million in two beef and cattle organizations through the AgriMarketing Program, an initiative under the Sustainable Canadian Agricultural Partnership.

The investment aims to drive the growth of Canada’s beef industry through promotional activities that increase awareness and demand for Canadian beef in existing and new markets.

Canada Beef is receiving up to $5,865,110 and the Canadian Cattle Association is receiving up to $453,364. The two projects incorporate promotional activities such as advertising campaigns, incoming and outgoing trade missions, technical training, and educational seminars.

Increasing trade in foreign markets will boost economic activity in Canada and positively impact farmers and businesses at all levels of the supply chain.

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Video: Synthetic Microbiota Explained - Dr. Alexandre Thibodeau

In this episode of The Swine it Podcast Show Canada, Dr. Alexandre Thibodeau, from the University of Montreal, explains how synthetic microbiota and bioreactor systems can help researchers study gut microorganisms, evaluate feed additives, investigate Salmonella control strategies, and develop alternatives to animal trials. Listen now on all major platforms!

"Bioreactor models can screen microbiota solutions before animal trials, lowering costs and reducing the number of pigs needed."

Meet the guest: Dr. Alexandre Thibodeau / alexandre-thibodeau-2493a540 is an Associate Professor at the University of Montreal, in Canada, with a PhD in Veterinary Science and Microbiology. His work focuses on swine gut health, food safety, microbiota research, pathogen control, and alternative research models that support animal production and welfare. His research explores innovative strategies to better understand interactions among microorganisms and to improve livestock health outcomes. Learn more from Dr. Alexandre Thibodeau on The Swine it Podcast Show Canada, available on all major platforms.