Support for Canadian beef export market

Jul 09, 2024

Today, the Honourable Lawrence MacAulay, Minister of Agriculture and Agri-Food, announced an investment of more than $6 million in two beef and cattle organizations through the AgriMarketing Program, an initiative under the Sustainable Canadian Agricultural Partnership.

The investment aims to drive the growth of Canada’s beef industry through promotional activities that increase awareness and demand for Canadian beef in existing and new markets.

Canada Beef is receiving up to $5,865,110 and the Canadian Cattle Association is receiving up to $453,364. The two projects incorporate promotional activities such as advertising campaigns, incoming and outgoing trade missions, technical training, and educational seminars.

Increasing trade in foreign markets will boost economic activity in Canada and positively impact farmers and businesses at all levels of the supply chain.

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Video: Exploring Precision Data in Swine Production - Dr. Janice Siegford

In this episode of The Swine it Podcast Show, Dr. Janice Siegford from Michigan State University discusses how precision livestock farming data can support pig health, welfare, transparency, and decision making. She explains why data ownership, privacy, consumer perception, and cost sharing must be addressed as technology becomes more common on farms. Listen now on all major platforms.

“Precision livestock farming data can support producers, veterinarians, certifiers, and consumers by enabling improved monitoring, prediction, and decision-making across the entire production system.”

Meet the guest: Dr. Janice Siegford / janice-siegford-24318839 is a Professor and Associate Chair in the Department of Animal Science at Michigan State University. Her expertise in animal welfare, neuroscience, and zoology supports research on pig behavior, stress resilience, and precision livestock farming. Her work explores early weaning, genetics, and stakeholder perspectives on technology adoption to improve pig care, health, and productivity. Learn more from Dr. Janice Siegford on The Swine it Podcast Show, available on all major platforms.