Support for Canadian beef export market

Jul 09, 2024

Today, the Honourable Lawrence MacAulay, Minister of Agriculture and Agri-Food, announced an investment of more than $6 million in two beef and cattle organizations through the AgriMarketing Program, an initiative under the Sustainable Canadian Agricultural Partnership.

The investment aims to drive the growth of Canada’s beef industry through promotional activities that increase awareness and demand for Canadian beef in existing and new markets.

Canada Beef is receiving up to $5,865,110 and the Canadian Cattle Association is receiving up to $453,364. The two projects incorporate promotional activities such as advertising campaigns, incoming and outgoing trade missions, technical training, and educational seminars.

Increasing trade in foreign markets will boost economic activity in Canada and positively impact farmers and businesses at all levels of the supply chain.

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Video: How Data Predicts Swine Outbreaks - Swaminathan Jayaraman

In this episode of The Swine it Podcast Show Canada, Swaminathan Jayaraman, Research Assistant and PhD Candidate at Iowa State University College of Veterinary Medicine, explains how integrated data systems can improve disease surveillance in swine production. He discusses combining diagnostics, animal movement data, production records, and spatial analytics to identify risks earlier and support proactive decision-making for PRRS, PED, and swine influenza. Listen now on all major platforms!

"Disease surveillance remains largely reactive because outbreaks are often confirmed only after transmission has already occurred across multiple connected production sites."

Meet the guest: Swaminathan Jayaraman / swamjay is a Graduate Research Assistant at Iowa State University College of Veterinary Medicine. With academic training in management information systems and engineering, he focuses on integrating diagnostic, production, and movement data to improve disease surveillance and decision support in swine production systems. Listen to Swaminathan Jayaraman on The Swine it Podcast Show Canada, available on all major platforms.