Support for Canadian beef export market

Jul 09, 2024

Today, the Honourable Lawrence MacAulay, Minister of Agriculture and Agri-Food, announced an investment of more than $6 million in two beef and cattle organizations through the AgriMarketing Program, an initiative under the Sustainable Canadian Agricultural Partnership.

The investment aims to drive the growth of Canada’s beef industry through promotional activities that increase awareness and demand for Canadian beef in existing and new markets.

Canada Beef is receiving up to $5,865,110 and the Canadian Cattle Association is receiving up to $453,364. The two projects incorporate promotional activities such as advertising campaigns, incoming and outgoing trade missions, technical training, and educational seminars.

Increasing trade in foreign markets will boost economic activity in Canada and positively impact farmers and businesses at all levels of the supply chain.

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Video: Methionine Requirements for Lactating Sows - Cierra Kozole

In this episode of The Swine Nutrition Blackbelt Podcast, Cierra Kozole, PhD candidate in Swine Nutrition at the University of Guelph, explains how methionine supports lactating sows beyond milk protein synthesis. She discusses updated requirement estimates, source comparisons, methylation demand, and why modern sow genetics may require more precise amino acid strategies. Listen now on all major platforms!

"Methionine supports protein synthesis while also serving critical functions through methylation pathways that influence multiple biological processes."

Meet the guest: Cierra Kozole / cierra-kozole-772b64253 is a PhD candidate in Swine Nutrition at the University of Guelph in Canada. Her doctoral research focuses on refining estimates of methionine requirements for primiparous lactating sows, including evaluating methionine sources, nutrient partitioning, methylation reactions, and the links among amino acid supply, milk production, and sow protein retention. Learn more from Cierra Kozole on The Swine Nutrition Blackbelt Podcast, available on all major platforms.