Support for Canadian beef export market

Jul 09, 2024

Today, the Honourable Lawrence MacAulay, Minister of Agriculture and Agri-Food, announced an investment of more than $6 million in two beef and cattle organizations through the AgriMarketing Program, an initiative under the Sustainable Canadian Agricultural Partnership.

The investment aims to drive the growth of Canada’s beef industry through promotional activities that increase awareness and demand for Canadian beef in existing and new markets.

Canada Beef is receiving up to $5,865,110 and the Canadian Cattle Association is receiving up to $453,364. The two projects incorporate promotional activities such as advertising campaigns, incoming and outgoing trade missions, technical training, and educational seminars.

Increasing trade in foreign markets will boost economic activity in Canada and positively impact farmers and businesses at all levels of the supply chain.

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Video: Evidence-Based PRRS Elimination Methods - Dr. Brent Pepin

In this episode of The Swine it Podcast Show, Dr. Brent Pepin, Director of Swine Health at the National Pork Board, explains how a systematic review of porcine reproductive and respiratory syndrome virus elimination methods is helping shape future herd health strategies. He discusses evidence-based farm and regional approaches, research gaps, and practical guidance to support informed decision-making across the swine industry. Listen now on all major platforms!

Click here to learn more: https://porkcheckoff.org/research/sys...

"Disease status sharing gives producers the opportunity to make real-time decisions that reduce PRRS prevalence and protect regions from new exposure."

Meet the guest: Dr. Brent Pepin / brent-pepin-dvm-ms-7988066b is Director of Swine Health at the National Pork Board. After earning his DVM and M.S. from Iowa State University, he built extensive experience in swine veterinary practice, research, and herd health management. His current work focuses on disease control, traceability, and improving herd health across the U.S. swine industry. Listen to Brent Pepin on The Swine it Podcast Show, available on all major platforms.