Support for Canadian beef export market

Jul 09, 2024

Today, the Honourable Lawrence MacAulay, Minister of Agriculture and Agri-Food, announced an investment of more than $6 million in two beef and cattle organizations through the AgriMarketing Program, an initiative under the Sustainable Canadian Agricultural Partnership.

The investment aims to drive the growth of Canada’s beef industry through promotional activities that increase awareness and demand for Canadian beef in existing and new markets.

Canada Beef is receiving up to $5,865,110 and the Canadian Cattle Association is receiving up to $453,364. The two projects incorporate promotional activities such as advertising campaigns, incoming and outgoing trade missions, technical training, and educational seminars.

Increasing trade in foreign markets will boost economic activity in Canada and positively impact farmers and businesses at all levels of the supply chain.

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Video: What Really Drives Meat Quality in Pork? - Dr. Yan Huang

In this episode of The Swine it Podcast Show Canada, Dr. Yan Huang from University of Arkansas explores how genetics, nutrition, and stress management shape pork quality. He explains how molecular pathways influence fat deposition, muscle growth, and meat flavor while balancing production efficiency. Listen now on all major platforms!

"The most important driver of pork quality. Feed plays a very important role in the meat quality."

Meet the guest: Dr. Yan Huang / yan-huang-77829421 is an Associate Professor in Nutritional Skeletal Muscle Biology at the University of Arkansas. With academic experience across China, South Korea, and the United States, his work focuses on the genetic and molecular regulation of muscle growth and fat deposition in swine. His research connects genetics, nutrition, and pork quality to improve production efficiency and consumer satisfaction.