Support for Canadian beef export market

Jul 09, 2024

Today, the Honourable Lawrence MacAulay, Minister of Agriculture and Agri-Food, announced an investment of more than $6 million in two beef and cattle organizations through the AgriMarketing Program, an initiative under the Sustainable Canadian Agricultural Partnership.

The investment aims to drive the growth of Canada’s beef industry through promotional activities that increase awareness and demand for Canadian beef in existing and new markets.

Canada Beef is receiving up to $5,865,110 and the Canadian Cattle Association is receiving up to $453,364. The two projects incorporate promotional activities such as advertising campaigns, incoming and outgoing trade missions, technical training, and educational seminars.

Increasing trade in foreign markets will boost economic activity in Canada and positively impact farmers and businesses at all levels of the supply chain.

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Video: Alternatives to Antibiotics - Dr. Luciana Rossi

In this special re-run episode of The Swine Nutrition Blackbelt Podcast, we bring back our conversation with Dr. Luciana Rossi, Associate Professor at the University of Milan, who discusses alternatives to antibiotics in swine nutrition. She explores antimicrobial resistance, the role of functional ingredients, and the potential of biochar in improving gut health and sustainability. Tune in now on all major platforms!

"Biochar, a vegetable charcoal produced by pyrolysis, has shown potential in reducing diarrhea incidence and improving gut health in weaning piglets."

Meet the guest: Dr. Luciana Rossi https://www.linkedin.com/in/luciana-r... is an Associate Professor at the University of Milan, specializing in animal nutrition, biotechnology, and innovative feed strategies. Her work focuses on functional ingredients, edible vaccines, and alternatives to antimicrobials to improve swine health and sustainability. Her research advances nutritional solutions that reduce disease risk and environmental impact.