Tapping into new markets for Canadian maple syrup

Apr 12, 2019

Saint-Herménégilde, Québec – Agriculture and Agri-Food Canada - Marie-Claude Bibeau, Minister of Agriculture and Agri-Food, announced an investment of over $2.2 million to help the Maple Syrup Producers of Quebec increase global demand and promote Canadian maple syrup to international markets.

This investment enables the maple syrup sector to expand and diversify exports, and seize opportunities for Canadian maple syrup in existing and emerging markets in the United Kingdom, Germany, Japan and China.

In United Kingdom, advertising and promotion activities will be developed, including new recipes to help raise awareness about maple products. The partnership established with the Royal Academy of Culinary Arts, including renowned chefs, and the academic network will allow the link of maple products and gastronomy. Similar promotional activities will be developed in Germany.

A feasibility study on electronic commerce will be conducted in Japan in order to put an action plan in place. As well, a market research survey will be conducted in China to identify on-line marketing practices and strategies to promote regular consumption of maple products.

Source : Government Of Canada

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.