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Telling Ontario’s edible hort story

Many of you may have noticed that the Ontario Fruit and Vegetable Growers’ Association (OFVGA) has been much more vocal in our public-facing communications about our sector. This is driven by increased public and media scrutiny of agriculture and food production, as well as the need for broader general understanding of where food comes from, how it’s produced and why it’s so important that we don’t lose the ability to feed ourselves. 

Our efforts take a two-pronged approach, focusing both specifically on labour and more broadly on domestic food production and sustainability. Here’s an overview of what we’ve been up to this year on both fronts. 

More than a Migrant Worker 

This initiative specifically shines a light on the importance of seasonal and temporary foreign workers to our sector and to Canadian food production. Launched in 2021, MTAMW empowers international farm workers in Ontario to tell their own stories in their own words about why they come to Canada to earn a living. 

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Branding - Steve White

Video: Branding - Steve White

A tool rooted in the old west is now at the center of a modern debate. Here in the beef state, a brand is more than a mark -- it's a family legacy. For many ranchers, it's a point of pride. But some cattle feeders see it as an added cost.Steve white has more on the debate.