Thanks For Farming Tour coming to Winkler

Jul 25, 2022

The Thanks For Farming Tour 2022 will be coming to Winkler's Meridian Exhibition Centre on July 27th and 28th.

The event runs from 8am to 5pm both days and features speakers covering topics such as marketing, mental health, and farm transition.

Jeremy Matuszewski is a member of the organizing committee.

"The whole vision behind the tour was, we wanted to find a way to connect with farmers. When COVID shut the world down, we wanted to find a way to connect with them and really to support them, say thank you to them for what they were doing and what they continue to do...We really wanted to try to support the agricultural communities across Canada.," he said. "We hope people come out. Obviously we appreciate those that work hard to feed the world and we just want to say thank you."

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.