The Green Revolution with Cannabis and Hemp

Apr 21, 2023

Whether it’s the industrial hemp side or medical/recreational cannabis, this crop is reaching new heights in research and consumer appeal.

In Canada, the demand for high cannabinoid hemp varieties has been steadily increasing over the past few years. While industrial hemp varieties that were approved for cultivation in Canada in the past had low levels of cannabinoids such as CBD or CBG, the demand for high cannabinoid varieties has changed the game for the hemp industry in Canada.

It’s just one recent innovation that is fueling what might be called a “green revolution” in Canada’s cannabis sector, whether that cannabis be in the form of industrial hemp or varieties used for medical or recreational purposes.

“Between 2018 and 2021, there was a significant increase in the production and harvesting of flowers for cannabinoids extraction in Canada. Processors who extract cannabinoids from hemp requested varieties that have more than one to two per cent cannabinoids, which the grain and fibre varieties typically lacked,” notes Jan Slaski, principal researcher for InnoTech Alberta.

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Video: Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

Growing up on a cow-calf operation and small feedlot near Lumby, BC, Reanna learned agriculture the hands-on way with her sister on the family farm. Today, as Channel Marketing Manager for Syngenta Canada, what Reanna loves most about her work is simple: the customer is always at the centre. Whether that's a grower or a channel partner, she understands them on a personal level - because she's the daughter of one. But for Reanna, supporting ag doesn't stop at her job. She volunteers with local 4-H clubs, lends a hand to her farming neighbours, and is raising her own kids to understand and respect the land. Her advice to the next generation? "It's an amazing time to be in the industry - it's going to look completely different in 20 years. To be part of the evolution is very exciting."