Time to think about marketing that crop

Sep 28, 2022

When it comes to grain marketing understanding futures markets and basis can help make sense of the messages that markets are sending.

Crops Extension Specialist Mike Brown says there are a number of factors that can influence the price you receive.

"The most important thing that's going to come to producers mind is understanding where those cash flow requirements are going to be needed. As grains getting put into the bin if there are bills to be paid you may have to sell that grain in spot prices. Maybe not as lucrative as futures contracting on some aspects, but if it has to be done, it has to be done."

He says when it comes to marketing international, national, provincial and municipal events can influence prices on various commodities.

Another key aspect is monitoring futures and basis.

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Video: Independent Seed, National Impact | On The Brink: Episode 9

A survey of 200 independent seed businesses reveals what Canada's seed sector actually contributes — and what it stands to lose.

On the Brink, Justin Funk, a third-generation agri-marketer, shares the findings of a national survey conducted in early 2026. The numbers reframe the conversation: independent seed companies in Canada represent upwards of $1.7 billion in dedicated seed infrastructure, approximately 3,000 full-time equivalent jobs in rural communities, and an estimated $20 million in annual community contributions. And roughly 90% of Canada's cereals, pulses, and other small pollinated crops flow through them.

The survey also asked how dependent these businesses are on public plant breeding to survive. The answer was unambiguous. For policymakers evaluating the future of publicly funded breeding programs, Funk argues the economic case for this sector and the case for public plant breeding are the same argument.

On the Brink is a cross-country video series exploring the future of plant breeding in Canada. Each episode features voices from across the industry in an open, ongoing conversation about innovation and long-term investment in Canadian agriculture.