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Time to think about marketing that crop

When it comes to grain marketing understanding futures markets and basis can help make sense of the messages that markets are sending. 

Crops Extension Specialist Mike Brown says there are a number of factors that can influence the price you receive.

"The most important thing that's going to come to producers mind is understanding where those cash flow requirements are going to be needed. As grains getting put into the bin if there are bills to be paid you may have to sell that grain in spot prices. Maybe not as lucrative as futures contracting on some aspects, but if it has to be done, it has to be done."

He says when it comes to marketing international, national, provincial and municipal events can influence prices on various commodities.

Another key aspect is monitoring futures and basis.

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Syngenta Ag Stories - Robyn McKee, Government and Industry Relations Manager

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Syngenta Ag Stories - Robyn McKee, Government and Industry Relations Manager.

You don't need to grow up on a farm to build a career in Canadian agriculture. Robyn grew up in Richmond, Ontario - not on a farm, but in a community shaped by them.

Now she works at the intersection of policy, innovation, and the people who grow our food. Her drive? Making sure the right people understand what Canadian agriculture needs to thrive.

Her message to the next generation: "Agriculture today is full of possibilities - science, technology, business, communications, and policy. You're helping grow the food we eat, and it's hard to think of many things more impactful than that."