Tractor Zoom Announces $5 Million in Series A Funding

Oct 06, 2022

Tractor Zoom, a data company that helps people find and value farm equipment, announced Oct. 3 the completion of a $5 million dollar Series A funding round. The oversubscribed funding round, which was co-led by Builders VC of San Francisco, Calif., and Bienville Capital of New York, N.Y., will allow the company to make significant investments in product innovation and data science to continue connecting its users to the information they need to make more informed buying decisions.

Additional participation in the Series A funding round came from Next Level Ventures and Wintrust Ventures, as well as follow-on from existing investors Innova Memphis, HPA, ISA Ventures, Ag Ventures Alliance, and strategic angel investors.

Since receiving $3 million in funding in 2020, Tractor Zoom has added over 1,450 equipment suppliers to its marketing platform and grown its user base by 400%. Additionally, the data and insights Tractor Zoom provides to its users on heavy equipment is now powered by over $20 billion in equipment sales, a 14x increase from 2020.

Source : Farm Equipment

Video: Democratizing Gene Editing - Pairwise’s Vision for the Future of Agriculture

Pairwise has built its business around an idea that runs counter to how many companies approach innovation: make transformative technology easier to access.

In this Seed World interview, CEO Tom Adams discusses why broader access to gene editing could speed crop improvement, expand innovation opportunities and help agriculture address emerging challenges. He explains why Pairwise believes no single company can solve all of agriculture's problems alone—and why making advanced breeding technologies available to more organizations could accelerate progress across the industry.

The conversation explores how consumer trust influences technology adoption, why innovations like pitless cherries and seedless blackberries matter beyond convenience, and how future crop improvements could help address labor shortages, automation, harvest efficiency and other production challenges. Adams also shares his perspective on what the industry may be underestimating about the next wave of gene editing innovation.

Watch the full interview to hear why Pairwise believes agriculture is approaching an important inflection point for gene editing, and why the pace of innovation over the next decade could surprise the industry.

Topics Covered:

o Democratizing agricultural innovation

o Consumer trust and technology adoption

o The business case for sharing innovation

o Expanding innovation beyond major crops

o Next-generation breeding technologies