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Trying to Deal with the New Normal? A Seed Lab Can Help

Of all the buzzwords I have heard lately, one that sticks with me is: “the new normal.” What we’re experiencing today is a departure from the predictable patterns of the past. Instead, we adapt to a world where weather patterns are more erratic than ever.

It seems we’ve bid farewell to what we once considered a normal year. Late harvests have become routine, accompanied by the challenge of harvesting in wet conditions like rain or snow. Dry growing seasons have plagued us, further complicating matters. And this year, minimal rainfall across Alberta threatened to impact yields significantly. Some areas are fortunate to have received ample moisture, but many have not been so lucky.

But this so-called new normal is not a single phenomenon we can easily define. It’s a complex tapestry of challenges that demand adaptability. Mechanical damage, shrivelled seeds, immaturity, green seeds — these are the quality issues we anticipated this year. In areas where wetness has lingered, frost becomes a concern, as it affects germination potential and vigour over time.

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Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

Video: Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

Growing up on a cow-calf operation and small feedlot near Lumby, BC, Reanna learned agriculture the hands-on way with her sister on the family farm. Today, as Channel Marketing Manager for Syngenta Canada, what Reanna loves most about her work is simple: the customer is always at the centre. Whether that's a grower or a channel partner, she understands them on a personal level - because she's the daughter of one. But for Reanna, supporting ag doesn't stop at her job. She volunteers with local 4-H clubs, lends a hand to her farming neighbours, and is raising her own kids to understand and respect the land. Her advice to the next generation? "It's an amazing time to be in the industry - it's going to look completely different in 20 years. To be part of the evolution is very exciting."