U.S. Beef Sustainability, Alternative Cuts Highlighted at Consumer Festival in Taiwan

Jun 26, 2023

U.S. beef held a featured role at the 2023 Vogue Picnic in Taipei, one of Taiwan’s largest outdoor events. The festival attracted an estimated 30,000, mostly young consumers. Sustainability, an issue of increasing importance among younger demographics in Taiwan, was a central message for the U.S. beef industry. Sustainability facts and information about U.S. production practices were shared with consumers and media at both industry booths and during presentations, cooking demonstrations, product samplings and interactive games.

Erich Kuss, chief of the Agricultural Section at the American Institute in Taiwan, and Director Emily Scott and Marketing Manager Cleo Fu of the Agricultural Trade Office supported the U.S. beef industry at the show with remarks touting the sustainability practices of American agriculture and the U.S. beef industry.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.