U.S. Beef Sustainability, Alternative Cuts Highlighted at Consumer Festival in Taiwan

U.S. beef held a featured role at the 2023 Vogue Picnic in Taipei, one of Taiwan’s largest outdoor events. The festival attracted an estimated 30,000, mostly young consumers. Sustainability, an issue of increasing importance among younger demographics in Taiwan, was a central message for the U.S. beef industry. Sustainability facts and information about U.S. production practices were shared with consumers and media at both industry booths and during presentations, cooking demonstrations, product samplings and interactive games.

Erich Kuss, chief of the Agricultural Section at the American Institute in Taiwan, and Director Emily Scott and Marketing Manager Cleo Fu of the Agricultural Trade Office supported the U.S. beef industry at the show with remarks touting the sustainability practices of American agriculture and the U.S. beef industry.