U.S. Grains Council Receives Second Round of Regional Agriculture Promotion Program Funding From U.S. Department of Agriculture

Dec 20, 2024

The U.S. Grains Council (USGC) today received notice of a second round of funding from the U.S. Department of Agriculture (USDA) under its Regional Agriculture Promotion Program (RAPP). The award will disperse $16 million to the Council for use in developing markets that will be crucial to the future of U.S. agriculture exports.

“USDA’s decision to distribute additional RAPP funding will allow our organization to continue programming it began with the initial round of funding and the new allocation enables us to expand into additional markets that were not earmarked in the first iteration,” said Verity Ulibarri, USGC chairwoman. “We thank the USDA for having confidence in our programming and look forward to using the funding to continue to achieve measurable results for U.S. producers, buyers and sellers alike.”

RAPP was launched after a request from the U.S. Senate Committee on Agriculture, Nutrition, and Forestry to bolster, diversify and expand market opportunities for U.S. agriculture products. The first round of the Council’s funding – $17 million – came in 2024.

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