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U.S. Trade Representative Froman Says TPP Is Crucial to Beef's Global Market Access

As National Cattlemen’s Beef Association members wrap up their annual Legislative Conference in Washington, D.C. this week, ratification of the Trans-Pacific Partnership remains a high priority for the beef industry. 
 
While in the nation’s capital, cattlemen heard from Ambassador Michael Froman, U.S. Trade Representative, who says the 12-country trade agreement could increase annual net farm income in the United States by $4.4 billion.
 
Froman encouraged NCBA members to continue pushing for a vote this Congressional session, although if it happens, it will most likely be during the lame-duck session following the November general election.
 
 
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World Without Cows - Official Trailer

Video: World Without Cows - Official Trailer


In World Without Cows, journalists Michelle Michael and Brandon Whitworth take viewers on a global journey to explore the essential role of cattle in agriculture, food systems, and rural economies. Through interviews with farmers, ranchers, and environmental scientists, the documentary challenges the growing wave of misinformation surrounding cattle and climate change.

Prompted by the rise of unscientific narratives that paint livestock in a negative light, Michael and Whitworth set out to tell a more balanced story—one rooted in evidence and lived experience. The film highlights the cultural significance of cows, their contribution to global nutrition, and the innovations within the industry aimed at reducing environmental impact.

World Without Cows is a compelling reminder of the complexity and importance of livestock in a sustainable future.