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Uncertainty throws cold water on organic market

Organic markets have cooled off, according to panelists speaking at a webinar organized by SaskOrganics.

“As of right now, everything has definitely softened a little bit,” said Wade Harris, a buyer with Sunrise Foods International.

There is plenty of uncertainty in the market, and processors are hesitant to do much forward contracting of crops.

“It’s definitely a little quieter. We’re generally booking a lot more acres this time of year,” he said.

Prices have been dropping and buyers are waiting to see where they end up.

“A lot of the buyers in the U.S are a little uncertain on what the market is going to do,” he said.

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Pairwise has built its business around an idea that runs counter to how many companies approach innovation: make transformative technology easier to access.

In this Seed World interview, CEO Tom Adams discusses why broader access to gene editing could speed crop improvement, expand innovation opportunities and help agriculture address emerging challenges. He explains why Pairwise believes no single company can solve all of agriculture's problems alone—and why making advanced breeding technologies available to more organizations could accelerate progress across the industry.

The conversation explores how consumer trust influences technology adoption, why innovations like pitless cherries and seedless blackberries matter beyond convenience, and how future crop improvements could help address labor shortages, automation, harvest efficiency and other production challenges. Adams also shares his perspective on what the industry may be underestimating about the next wave of gene editing innovation.

Watch the full interview to hear why Pairwise believes agriculture is approaching an important inflection point for gene editing, and why the pace of innovation over the next decade could surprise the industry.

Topics Covered:

o Democratizing agricultural innovation

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