United Soybean Board Working To Change How Soybeans Are Priced

The chairman of the United Soybean Board (USB) says Checkoff dollars are being used to reinvent the price structure of soybeans to reward quality over quantity. Northwest Ohio farmer John Motter tells Brownfield growers have been forced to work within a system that prefers supply over demand, which is a major reason for the slumping ag economy. "We need to start doing things in our industry that improves the quality ... (245 words)

 

The chairman of the United Soybean Board (USB) says Checkoff dollars are being used to reinvent the price structure of soybeans to reward quality over quantity. 

 

Northwest Ohio farmer John Motter tells Brownfield growers have been forced to work within a system that prefers supply over demand, which is a major reason for the slumping ag economy. 

 

"We need to start doing things in our industry that improves the quality of the product that we are producing, and in turn we want to be paid for a better quality product." 

 

He calls soybean farmers price takers instead of price makers, but a new strategic vision placing more emphasis on oil and protein content has the potential to change that. 

 

"We are engaged in a meal enhancement product. We are working with the technology companies so that we know that we can be successful in doing that."