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*UPCOMING WEBINAR* DROUGHT: MORE THAN A SUMMER CHALLENGE

Drought has been a common occurrence on the prairies. With extreme drought conditions and feed shortages, beef cattle producers are making critical decisions that can have a big impact on herd productivity and profitability that goes beyond the summer season. An upcoming BCRC webinar will share key insights on what to look out for to give your herd its best chance to withstand severe or prolonged drought.

Register for the live November 15 webinar to hear from our speakers: John Campbell, DVM, Western College of Veterinary Medicine, and Alberta cattle producer and agricultural fieldman Jesse Williams.  

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How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.