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Updated Beef Quality Assurance National Manual Now Available

NCBA, a contractor to the beef checkoff, has announced the release of the updated Beef Quality Assurance (BQA) National Manual. The manual is a resource for science-based cattle production information and is available here.   

“BQA empowers beef producers to maximize their potential to make the most efficient and responsible use of natural resources by effectively producing one of the world’s most nutritious and flavorful sources of protein,” said Clay Mathis, BQA Advisory Group chair and head of the Department of Animal Science at Texas A&M University. “This manual helps drive improvement across the supply chain through adherence to best management practices.” 

The publication aims to provide technical information to help producers raise high-quality cattle that produce the wholesome beef consumers demand. It was developed to set production standards for beef quality and safety that are appropriate to an operation and that producers realistically can meet or exceed. In addition to being available online, the manual also is shared at the grassroots level through BQA state coordinators.

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World Without Cows - Official Trailer

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In World Without Cows, journalists Michelle Michael and Brandon Whitworth take viewers on a global journey to explore the essential role of cattle in agriculture, food systems, and rural economies. Through interviews with farmers, ranchers, and environmental scientists, the documentary challenges the growing wave of misinformation surrounding cattle and climate change.

Prompted by the rise of unscientific narratives that paint livestock in a negative light, Michael and Whitworth set out to tell a more balanced story—one rooted in evidence and lived experience. The film highlights the cultural significance of cows, their contribution to global nutrition, and the innovations within the industry aimed at reducing environmental impact.

World Without Cows is a compelling reminder of the complexity and importance of livestock in a sustainable future.