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US Lawmakers Upset With JBS

Meat packing giant JBS is coming under fire from some US lawmakers, for paying a multi-million-dollar ransom following a cyber-attack this month.

The company revealed last week, it paid the equivalent of 11 million dollars' worth of Bitcoin to what's believed to have been a group of Russian hackers that infiltrated its computer system. The cyber-attack forced the company to shut down operations at several of its plants around the world for at least 24 hours, including the huge plant in Brooks. In a statement, JBS said it was a difficult decision to make but felt it had to be made to prevent any potential risk to customers. But some members of the US Congress are worried that simply paying a ransom to unlock computers will set a dangerous precedent for other would-be hackers to launch similar attacks. Two weeks earlier, a major pipeline company in the US was the victim of a cyber-attack. It also revealed it paid millions of dollars to unlock its computers.

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Susie provides insights into the role of policy and industry standards in supporting sustainability and transparency, highlighting how collaborative efforts shape Canadian crops' future. Jackie shares her unique experience as a farmer managing grain and cattle operations, balancing family life, and navigating direct-to-consumer relationships. Together, they unpack the meaning of public trust, the importance of transparency in farming practices, and how meaningful connections with consumers can strengthen the bond between farmers and the public.

This episode offers a real, behind-the-scenes look at how Canadian agriculture is striving to earn and maintain consumers' trust—now and for future generations.