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USDA Rule to Benefit North Carolina Farmers, Strengthen Competition

The U.S. Department of Agriculture's new "Transparency in Poultry Growing Contracts and Tournaments" rule is granting North Carolina farmers more bargaining power.

The rule, introduced by Secretary of Agriculture Tom Vilsack under the Packers and Stockyards Act, aims to address the power imbalance in the poultry industry.

Aaron Johnson, senior program manager with Rural Advancement Foundation International, said one significant improvement is the requirement for poultry companies to share essential information such as the number of flocks and the guaranteed minimum flock stocking density each year. He added these measures are crucial in combating unfairness and market power abuse.

"Contract poultry growers don't own the chickens that are on their farm, they don't own the feed that is fed to those chickens or the medicine that's used to keep them healthy. All of that is provided by the integrator," he explained. "And so, if your integrator is potentially upset with you, they can provide you with really poor inputs and cause your income to tank."

Johnson said growers now receive information on the income ranges of current farmers in their region, and added this helps create a more competitive and transparent environment, enabling them to compare the quality of the inputs they receive.

While this rule represents a significant step forward, Johnson emphasizes the need for further progress. He stressed that despite having access to essential information, farmers still lack sufficient protection against deceptive claims and safeguards to address concerns openly and freely.

"We work with so many growers at RAFI who either are former growers or current growers who have experienced retaliation in various forms from their integrator, especially for speaking out in any public way about unfair practices they've observed," he explained.

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CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Video: CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Swine Web’s CEOs of the Industry series welcomes Daniel Rivest, President & CEO of Olymel, for a wide-ranging conversation about leadership, the future of Canadian pork, and the opportunities ahead for one of North America’s largest pork and poultry processors.

Rivest discusses his journey to the CEO role, his leadership philosophy, and his early priorities at Olymel. The conversation explores the company’s strategic direction, its relationships with producers, and how Olymel is positioning itself for long-term growth and competitiveness.

The discussion also tackles some of the biggest issues facing Canadian pork production today, including labor availability, global competition, animal health, trade and export markets, automation, and the growing potential of artificial intelligence throughout the food production system.

Topics include:

• Daniel Rivest’s path to becoming President & CEO of Olymel

• Olymel’s current position and strategic direction

• The outlook for Canadian pork production

• Building stronger relationships with producers

• Global trade and key export markets

• Automation, innovation and artificial intelligence

• Leadership lessons and opportunities for the next generation

The conversation concludes with a Fast Five, giving viewers a more personal look at Rivest’s leadership approach and his vision for Olymel’s future.