Farms.com Home  › News

USDA to Strengthen Claims on Meat, Poultry Labels

By Julie Tomascik

The U.S. Department of Agriculture (USDA) released new guidelines aimed at strengthening documentation that supports animal-raising or environment-related claims on meat and poultry product labels.

“USDA continues to deliver on its commitment to fairness and choice for both farmers and consumers, and that means supporting transparency and high-quality standards,” U.S. Secretary of Agriculture Tom Vilsack said. “These updates will help to level the playing field for businesses who are truthfully using these claims and ensure people can trust the labels when they purchase meat and poultry products.”

The agency encourages the use of third-party certification and greater documentation to substantiate the animal-raising or environment-related claims, such as “grass-fed,” “climate-friendly,” “free-range” and “raised with regenerative agriculture practices.”

USDA is strengthening its guidance on these labels in response to criticism that companies were making claims without backing them up.

USDA’s Food Safety and Inspection Service (FSIS), in collaboration with the agency’s Agricultural Research Service, conducted a study last year to further investigate the accuracy of no-antibiotics claims.

“The action FSIS is taking through the publishing of this guidance today addresses these concerning findings and makes clear that FSIS will take enforcement action against any establishments found to be making false or misleading negative antibiotic claims,” the agency said.

The guideline also recommends companies using “negative” antibiotic claims on labeling implement routine sampling and testing programs to detect antibiotic use in animals prior to slaughter or obtain third-party certification that includes testing. Negative antibiotic claims include “raised without antibiotics” or “no antibiotics ever.”

Click here to see more...

Trending Video

CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Video: CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Swine Web’s CEOs of the Industry series welcomes Daniel Rivest, President & CEO of Olymel, for a wide-ranging conversation about leadership, the future of Canadian pork, and the opportunities ahead for one of North America’s largest pork and poultry processors.

Rivest discusses his journey to the CEO role, his leadership philosophy, and his early priorities at Olymel. The conversation explores the company’s strategic direction, its relationships with producers, and how Olymel is positioning itself for long-term growth and competitiveness.

The discussion also tackles some of the biggest issues facing Canadian pork production today, including labor availability, global competition, animal health, trade and export markets, automation, and the growing potential of artificial intelligence throughout the food production system.

Topics include:

• Daniel Rivest’s path to becoming President & CEO of Olymel

• Olymel’s current position and strategic direction

• The outlook for Canadian pork production

• Building stronger relationships with producers

• Global trade and key export markets

• Automation, innovation and artificial intelligence

• Leadership lessons and opportunities for the next generation

The conversation concludes with a Fast Five, giving viewers a more personal look at Rivest’s leadership approach and his vision for Olymel’s future.