Value-Added Producer Grants for Farmers and Ag Producers to Expand Opportunities and Generate More Revenue

Feb 24, 2025

By Val Ankeny

Agricultural producers looking to expand their operations through value-added products are encouraged to apply for a Value Added Producer Grant (VAPG). Applications will be accepted through April 17.

The U.S. Department of Agriculture (USDA) Rural Development announced $30 million in funding for the VAPG program, which provides grants for producers as well as farmer and rancher cooperatives. The funding can be used to generate new products and create or expand marketing opportunities that help producers generate additional income.

Up to $75,000 is available for planning grants, or up to $250,000 for working capital grants. Matching funds of 100% are an eligibility requirement.

Planning activities may include conducting feasibility studies or the development of business and marketing plans. Working capital expenses may include processing costs, marketing and advertising expenses, or select inventory and salary expenses.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.