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Vegetable Costs Range From 18 Cents To $2.58 Per Cup Equivalent

When it comes to vegetable consumption, “More Matters.” Eating a variety and sufficient quantity of vegetables is important for good health, but how much would it cost to add some baby carrots, romaine lettuce, or fresh asparagus to your diet? ERS estimated average prices paid in 2013 for 93 fresh and processed vegetables (including beans and peas), measured in cup equivalents.

A cup equivalent is the edible portion that will generally fit in a 1-cup measuring cup; 2 cups for lettuce and other raw leafy greens.

ERS researchers found that fresh iceberg lettuce, fresh whole carrots, dried pinto beans, and 13 other products cost less than 40 cents per cup equivalent, while 58 vegetables, including fresh romaine lettuce, baby carrots, and canned tomatoes, cost between 40 and 79 cents per cup equivalent. Fresh asparagus, at $2.58 per cup equivalent, is the priciest of these 93 vegetables.

Source:usda.gov


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CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

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In this CEOs of the Industry – International Edition, we sit down with Michael Agerley, Partner at IQinAbox, to explore how data is reshaping the future of pig production.

After more than 20 years as a veterinarian, Michael shares his unique perspective on the shift from hands-on animal care to data-driven decision making across the pork value chain.

We dive into:

• How better data is improving real on-farm decisions

• The biggest opportunities still untapped in pig production

• How Europe is leading (and where it’s still lagging) in tech adoption

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• Why trust, leadership, and practical application matter more than ever

This conversation bridges veterinary insight, technology, and real-world farming, offering a clear look at where the industry is headed—and what it will take to get there.