Looking to introduce Farm Bureau to potential members and get current members more involved in the policy development process, Vermont Farm Bureau in 2022 launched a multifaceted effort that included the creation of a Farm Bureau 101 guide, an increased presence on social media, participation in county field days and agricultural fairs across the state and forging stronger connections with state legislators.
Vermont Farm Bureau participated in several county field days and agricultural fairs between July and September 2022.
Vermont Farm Bureau incorporated their newly created Farm Bureau 101 document into presentations and public displays to introduce new and potentials members to the policy development process and to encourage other groups that support agriculture to engage with Vermont Farm Bureau. The organization promoted the document – and Farm Bureau membership – at the Vermont Horse Council’s Annual Summit. Attendees to the summit could see how they could enhance Vermont Farm Bureau’s limited equine policy by becoming a member, which several of them did.
On social media, Vermont Farm Bureau improved its content and added content managers, which allowed the organization to increase their number of posts and connect with more people; analytics indicate their posts reached 17,000 people through Facebook alone. Social media content was focused on highlighting the state’s agriculture, inviting members and non-members to participate in Vermont Farm Bureau events and to encourage advocacy action.
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