TORONTO, - Vision Greens, a Welland, Ontario-based vertical farm using proprietary growing technology to bring clean, better tasting greens to consumers, announces today it has raised $7M. Investors are purpose-driven business leaders, including members of the Canadian grocery segment focused on changing Canada's food system by bringing affordable, sustainably grown, fresh, local produce to market.
"Vision Greens has an edge in this emerging space because it has the technology and the methodology to scale quickly and provide millions of Canadians with an affordable, and sustainable way to eat," said Grant Froese, Vision Greens board member, grocery industry veteran and former COO, Loblaw Companies Limited.
With the investment, Vision Greens will expand its operations to grow 700k pounds of saleable produce annually and scale distribution to leading grocers and meal kit companies that currently include Metro, Pusateri's, and Goodfood.
The new funding also enables the fast-growing startup to deliver on its mission to positively impact the way Canadians eat by disrupting Canada's multi-billion dollar lettuce import market. It also puts Vision Greens another step closer to achieving its plan to be the number one consumer choice for lettuce, with the largest market share for locally grown greens in Canada.
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