Vertical Farming Startup, Vision Greens, Raises $7M to Deliver on its Mission to Improve Canada's Food System by Disrupting the Multi-Billion Dollar Lettuce Import Market

Jun 21, 2022

TORONTO, - Vision Greens, a Welland, Ontario-based vertical farm using proprietary growing technology to bring clean, better tasting greens to consumers, announces today it has raised $7M. Investors are purpose-driven business leaders, including members of the Canadian grocery segment focused on changing Canada's food system by bringing affordable, sustainably grown, fresh, local produce to market.

"Vision Greens has an edge in this emerging space because it has the technology and the methodology to scale quickly and provide millions of Canadians with an affordable, and sustainable way to eat," said Grant Froese, Vision Greens board member, grocery industry veteran and former COO, Loblaw Companies Limited.

With the investment, Vision Greens will expand its operations to grow 700k pounds of saleable produce annually and scale distribution to leading grocers and meal kit companies that currently include Metro, Pusateri's, and Goodfood.

The new funding also enables the fast-growing startup to deliver on its mission to positively impact the way Canadians eat by disrupting Canada's multi-billion dollar lettuce import market. It also puts Vision Greens another step closer to achieving its plan to be the number one consumer choice for lettuce, with the largest market share for locally grown greens in Canada.

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Video: A chain harrow is a game changer

Utilizing a rotational grazing method on our farmstead with our sheep helps to let the pasture/paddocks rest. We also just invested in a chain harrow to allow us to drag the paddocks our sheep just left to break up and spread their manure around, dethatch thicker grass areas, and to rough up bare dirt areas to all for a better seed to soil contact if we overseed that paddock. This was our first time really using the chain harrow besides initially testing it out. We are very impressed with the work it did and how and area that was majority dirt, could be roughed up before reseeding.

Did you know we also operate a small business on the homestead. We make homemade, handcrafted soaps, shampoo bars, hair and beard products in addition to offering our pasture raised pork, lamb, and 100% raw honey. You can find out more about our products and ingredients by visiting our website at www.mimiandpoppysplace.com. There you can shop our products and sign up for our monthly newsletter that highlights a soap or ingredient, gives monthly updates about the homestead, and also lists the markets, festivals, and events we’ll be attending that month.