VIVE CROP PROTECTION ANNOUNCES NEW CEO DARREN ANDERSON

Jul 03, 2019

Vive Crop Protection announces that Darren Anderson will step into the role of CEO effective.

Anderson was most recently the President of Vive Crop Protection and is one of the co-founders of the company. Over 13 years, his roles have included product development, marketing and communications and new business development. He has been critical to the organization’s success, moving from concept to commercialization.

Anderson assumes CEO responsibility from Keith Thomas who moves to Executive Chair of Vive’s Board of Directors and remains one of Vive’s key investors. Thomas was instrumental in the startup and rapid growth of the company and is credited for gaining financing required to become a fast-growing company in a competitive marketplace. In July, Vive is closing its $13 million financing round.

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Video: Root Exudates, Soil Biology, and How Plants Recruit Microbes | Field Talk Friday

Field Talk Friday | Dr. John Murphy | Root Exudates, Soil Biology, and How Plants Recruit Microbes

Most of us spend our time managing what we can see above ground—plant height, leaf color, stand counts, and yield potential. But the deeper you dig into agronomy, the more you realize that some of the most important processes driving crop performance are happening just millimeters below the surface.

In this episode of Field Talk Friday, Dr. John Murphy continues the soil biology series by diving into one of the most fascinating topics in modern agronomy: root exudates and the role they play in shaping the microbial world around plant roots.

Roots are not passive structures simply pulling nutrients out of the soil. They are active participants in the underground ecosystem. Plants constantly release compounds into the soil—sugars, amino acids, organic acids, and other molecules—that act as both energy sources and signals for soil microbes.