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VIVE CROP PROTECTION ANNOUNCES NEW CEO DARREN ANDERSON

Vive Crop Protection announces that Darren Anderson will step into the role of CEO effective.
 
Anderson was most recently the President of Vive Crop Protection and is one of the co-founders of the company. Over 13 years, his roles have included product development, marketing and communications and new business development. He has been critical to the organization’s success, moving from concept to commercialization.
 
Anderson assumes CEO responsibility from Keith Thomas who moves to Executive Chair of Vive’s Board of Directors and remains one of Vive’s key investors. Thomas was instrumental in the startup and rapid growth of the company and is credited for gaining financing required to become a fast-growing company in a competitive marketplace. In July, Vive is closing its $13 million financing round.
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Why Invest in Canada’s Seed Future? | On The Brink: Episode 3

Video: Why Invest in Canada’s Seed Future? | On The Brink: Episode 3

Darcy Unger just invested millions to build a brand-new seed plant on his farm in Stonewall, Manitoba so when it’s time for his sons to take over, they have the tools they need to succeed.

Right now, 95% of the genetics they’ll be growing come from Canadian plant breeders.

That number matters.

When fusarium hit Western Canada in the late 90s, it was Canadian breeders who responded, because they understood Canadian conditions. That ability to react quickly to what’s happening on Canadian farms is exactly what’s at risk when breeding programs lose funding.

For farmers like Darcy, who have made generational investments based on the assumption that better genetics will keep coming, the stakes are direct and personal.

We’re on the brink of decisions that will shape our agricultural future for not only our generation, but also the ones to come.

What direction will we choose?

On The Brink is a year-long video series traveling across Canada to meet the researchers, breeders, farmers, seed companies, and policymakers shaping the future of Canadian plant breeding. Each week, a new story. Each story, a piece of the bigger picture.

Episode 3 is above. Follow Seed World Canada to catch every episode, and tell us: Do you think the next generation will have the tools they need to success when they takeover? How is the future going to look?