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Wall Street Regulators Heard Farmers Loud and Clear

The strength of Farm Bureau shines through when we speak with a united voice on behalf of our farms, ranches and rural communities. That strength was on full display in our engagement with the Securities and Exchange Commission over the last two years as we called on them to revise their proposed climate disclosure rule to remove the Scope 3 reporting requirement. We made our voices heard from the grassroots up, and the SEC took notice and changed course.

Last week, the SEC announced their final climate disclosure rule, which completely removed the Scope 3 reporting requirement. Make no mistake. That would not have happened if Farm Bureau members had not stepped up and made their voices heard.

Scope 3 reporting would have required public companies to report the greenhouse gas emissions across their supply chain—all the way back to the farm. This would have placed a heavy burden on family farms, who don’t have teams of compliance officers just to handle SEC reporting requirements meant for Wall Street companies. With manufacturers forced to squeeze emissions data from their supply chain, many small farms would have been squeezed out of the market entirely.

The work is not quite done when it comes to Scope 3 reporting requirements, however. While the SEC was working on its rule, California rushed out with its own law requiring large companies doing business in the state to report on Scope 3 emissions. The American Farm Bureau, along with the U.S. Chamber of Commerce and others, has challenged the California law in court, and we are urging California to follow the SEC’s lead and exclude farmers from regulations intended for big corporations by withdrawing the Scope 3 requirement.

While Farm Bureau strongly opposes Scope 3 reporting requirements, that doesn’t mean we don’t see the value in on-farm data collection. You have heard me talk often about how farmers and ranchers have a great sustainability story to tell. A big part of telling that story is having the data to show the amazing strides we have made across agriculture.

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Fendt Testimonial | Fendt 726 Vario Gen7 | Peter Watson Jones Ltd.

Video: Fendt Testimonial | Fendt 726 Vario Gen7 | Peter Watson Jones Ltd.



What happens when a farm buys its first Fendt? For Peter Watson Jones Ltd, the Fendt 726 Vario Gen7 has exceeded expectations from day one. For Jack, Farm Manager at Peter Watson Jones Ltd in North Shropshire, UK, the Fendt 726 Vario Gen7 wasn't just another tractor purchase. It was the farm's first experience with the Fendt brand.

Operating across a 1,200-acre arable farm alongside a 250,000-head broiler enterprise, the business has evolved significantly over the last decade, moving to a straight arable system with fewer staff and machines. Since arriving on the farm, the Fendt 726 Vario has established itself as the main drilling and cultivations tractor, earning its place through performance, versatility and efficiency. Whether it's handling large-scale cultivations or working with a new 4.5m strip-till drill, the tractor continues to impress.

Jack highlights its excellent manoeuvrability, operator comfort and ability to deliver strong pulling power at low engine speeds. The result? Outstanding fuel efficiency without compromising performance. Reliability has also been a key factor, with dependable backup from the team at TR Machinery helping to keep the tractor working when it matters most.

?? Watch as Jack shares why the Fendt 726 Vario Gen7, the farm's first Fendt, has made such a strong impression and become an integral part of their operation.