AgMatters Episode 3: Why Doing The Right Thing MattersVideo: AgMatters Episode 3: Why Doing The Right Thing Matters
we explore what it means to "do the right thing" in agriculture and how sustainability is shaping the industry. This episode features David McInnes, Former President & CEO of the Canadian Agri-Food Policy Institute, who shares insights into Canada's first Food Sustainability Index—a collaborative effort among over 140 partners to measure sustainability across environmental, economic, and societal dimensions. David highlights the importance of providing sustainable outcomes to stay competitive in global markets.
We also hear from Hailey Jefferies, President and Co-founder of Prairie Fava, as she discusses building a business around Manitoba-grown fava beans. Hailey shares how Prairie Fava is creating new markets for this high-protein, nitrogen-fixing crop while benefiting from Manitoba’s robust entrepreneurial network.