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Western Canadian Farmers Struggle with Federal Trade Policies

Western Canadian farmers are facing increasing frustration with federal trade policies that they say favor Eastern Canada, leaving them exposed to economic hardship. Many producers argue that policies designed to protect industries in the East, such as dairy and poultry supply management, limit opportunities for growth and expansion in the West.

The impact of these policies is felt across multiple sectors, from grain to livestock. Pork producers in particular have faced challenges due to restricted access to certain markets and increased costs driven by federal regulations. Additionally, Western farmers have endured ongoing issues with rail transportation bottlenecks, making it difficult to move their products efficiently while Eastern-based industries benefit from more developed infrastructure and federal support.

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How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.