Western Canadian Wheat Growers Launch Fertilizer Awareness Campaign

Jul 28, 2021

The Western Canadian Wheat Growers have launched an awareness campaign focused on the federal government’s proposed 30% reduction in fertilizer emissions.

“The Federal Government has stated that they want to reduce fertilizer emissions by 30%, but have no plan or details how to accomplish this. They have not consulted with farmers or industry and yet make #fakepolicy announcements. The only way to achieve this is through a reduction in fertilizer use,” said Gunter Jochum, President and Manitoba Director.

Calculations by Fertilizer Canada show that using modeling software, a 30% absolute emission reduction for a farmer with 1,000 acres of canola and 1,000 acres of wheat would have their profit reduced by $38,000 to $40,500 annually.

“The government’s own Barton Report set goals for an enormous increase in agriculture exports. Canadian grain farmers are up for the challenge, but fake policy announcements such as this sets our production goals in question,” added Daryl Fransoo, Chair and Saskatchewan Director.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.