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Western Canadian Wheat Growers Launch Fertilizer Awareness Campaign

The Western Canadian Wheat Growers have launched an awareness campaign focused on the federal government’s proposed 30% reduction in fertilizer emissions.

“The Federal Government has stated that they want to reduce fertilizer emissions by 30%, but have no plan or details how to accomplish this. They have not consulted with farmers or industry and yet make #fakepolicy announcements. The only way to achieve this is through a reduction in fertilizer use,” said Gunter Jochum, President and Manitoba Director.

Calculations by Fertilizer Canada show that using modeling software, a 30% absolute emission reduction for a farmer with 1,000 acres of canola and 1,000 acres of wheat would have their profit reduced by $38,000 to $40,500 annually.

“The government’s own Barton Report set goals for an enormous increase in agriculture exports. Canadian grain farmers are up for the challenge, but fake policy announcements such as this sets our production goals in question,” added Daryl Fransoo, Chair and Saskatchewan Director.

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CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

Video: CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

In this CEOs of the Industry – International Edition, we sit down with Michael Agerley, Partner at IQinAbox, to explore how data is reshaping the future of pig production.

After more than 20 years as a veterinarian, Michael shares his unique perspective on the shift from hands-on animal care to data-driven decision making across the pork value chain.

We dive into:

• How better data is improving real on-farm decisions

• The biggest opportunities still untapped in pig production

• How Europe is leading (and where it’s still lagging) in tech adoption

• The role of AI and smart systems in the next 5–10 years

• Why trust, leadership, and practical application matter more than ever

This conversation bridges veterinary insight, technology, and real-world farming, offering a clear look at where the industry is headed—and what it will take to get there.