Western Livestock Price Insurance Program Rebrands

Feb 03, 2021

The Western Livestock Price Insurance Program, a risk management program available in Manitoba, British Columbia, Alberta, and Saskatchewan, has announced a major rebrand as federal and provincial partners continue to collaborate on program awareness amongst its producers.

The new name moving forward is Livestock Price Insurance.

The launch of this rebrand is accompanied by an updated logo and redesigned website.

This website acts as a hub for Livestock Price Insurance information and a gateway into customer’s portal access to conduct their business. Accessible year-round, producers can purchase Livestock Price Insurance for their feeder cattle, fed cattle, finished cattle or hogs. By offering policies continuously throughout the year, producers can select from a variety of price insurance coverage options every Tuesday, Wednesday and Thursday to find the best fit for their livestock operation.

Enrolment into Livestock Price Insurance is free and producers are encouraged to explore how it could benefit their own operations.

Calf price insurance is available to purchase beginning February 2, 2021.

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Video: What Does 20 MILLION Hogs a Year Look Like?

?? The Multi-Plant System Processing 20 Million Hogs Annually in the Midwest JBS USA operates multiple large-scale pork processing facilities across the Midwest, including major plants in Iowa, Minnesota, and Indiana. Combined, these facilities have the capacity to process approximately 20 million hogs annually.

Each plant operates high-speed automated slaughter systems capable of processing up to 20,000 head per day, followed by fabrication lines that break carcasses into primals, sub-primals, and case-ready retail products.

Hog procurement is coordinated through electronic marketing platforms that connect regional contract finishing operations and independent producers to plant demand schedules. This digital procurement system allows for steady supply flow and scheduling efficiency across multiple facilities.

Processing plants incorporate comprehensive food safety systems, including pathogen intervention technologies, rapid chilling processes, and integrated cold-chain management. USDA inspection is embedded throughout the harvest and fabrication stages to ensure regulatory compliance and product integrity. Finished pork products — from bulk primals to retail-ready packaged cuts — are distributed through coordinated logistics networks serving domestic and export markets.