Western Livestock Price Insurance Program Rebrands

The Western Livestock Price Insurance Program, a risk management program available in Manitoba, British Columbia, Alberta, and Saskatchewan, has announced a major rebrand as federal and provincial partners continue to collaborate on program awareness amongst its producers.

 

The new name moving forward is Livestock Price Insurance.

 

The launch of this rebrand is accompanied by an updated logo and redesigned website.

 

This website acts as a hub for Livestock Price Insurance information and a gateway into customer’s portal access to conduct their business. Accessible year-round, producers can purchase Livestock Price Insurance for their feeder cattle, fed cattle, finished cattle or hogs. By offering policies continuously throughout the year, producers can select from a variety of price insurance coverage options every Tuesday, Wednesday and Thursday to find the best fit for their livestock operation.

 

Enrolment into Livestock Price Insurance is free and producers are encouraged to explore how it could benefit their own operations.

 

Calf price insurance is available to purchase beginning February 2, 2021.

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