Western Livestock Price Insurance Program Rebrands

The Western Livestock Price Insurance Program, a risk management program available in Manitoba, British Columbia, Alberta, and Saskatchewan, has announced a major rebrand as federal and provincial partners continue to collaborate on program awareness amongst its producers.

 

The new name moving forward is Livestock Price Insurance.

 

The launch of this rebrand is accompanied by an updated logo and redesigned website.

 

This website acts as a hub for Livestock Price Insurance information and a gateway into customer’s portal access to conduct their business. Accessible year-round, producers can purchase Livestock Price Insurance for their feeder cattle, fed cattle, finished cattle or hogs. By offering policies continuously throughout the year, producers can select from a variety of price insurance coverage options every Tuesday, Wednesday and Thursday to find the best fit for their livestock operation.

 

Enrolment into Livestock Price Insurance is free and producers are encouraged to explore how it could benefit their own operations.

 

Calf price insurance is available to purchase beginning February 2, 2021.

Video: CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

In this CEOs of the Industry – International Edition, we sit down with Michael Agerley, Partner at IQinAbox, to explore how data is reshaping the future of pig production.

After more than 20 years as a veterinarian, Michael shares his unique perspective on the shift from hands-on animal care to data-driven decision making across the pork value chain.

We dive into:

• How better data is improving real on-farm decisions

• The biggest opportunities still untapped in pig production

• How Europe is leading (and where it’s still lagging) in tech adoption

• The role of AI and smart systems in the next 5–10 years

• Why trust, leadership, and practical application matter more than ever

This conversation bridges veterinary insight, technology, and real-world farming, offering a clear look at where the industry is headed—and what it will take to get there.