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Western Livestock Price Insurance Program Rebrands

The Western Livestock Price Insurance Program, a risk management program available in Manitoba, British Columbia, Alberta, and Saskatchewan, has announced a major rebrand as federal and provincial partners continue to collaborate on program awareness amongst its producers.
 
The new name moving forward is Livestock Price Insurance.
 
The launch of this rebrand is accompanied by an updated logo and redesigned website.
 
This website acts as a hub for Livestock Price Insurance information and a gateway into customer’s portal access to conduct their business. Accessible year-round, producers can purchase Livestock Price Insurance for their feeder cattle, fed cattle, finished cattle or hogs. By offering policies continuously throughout the year, producers can select from a variety of price insurance coverage options every Tuesday, Wednesday and Thursday to find the best fit for their livestock operation.
 
Enrolment into Livestock Price Insurance is free and producers are encouraged to explore how it could benefit their own operations.
 
Calf price insurance is available to purchase beginning February 2, 2021.
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How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.