Western Livestock Price Insurance Program Rebrands

The Western Livestock Price Insurance Program, a risk management program available in Manitoba, British Columbia, Alberta, and Saskatchewan, has announced a major rebrand as federal and provincial partners continue to collaborate on program awareness amongst its producers.

 

The new name moving forward is Livestock Price Insurance.

 

The launch of this rebrand is accompanied by an updated logo and redesigned website.

 

This website acts as a hub for Livestock Price Insurance information and a gateway into customer’s portal access to conduct their business. Accessible year-round, producers can purchase Livestock Price Insurance for their feeder cattle, fed cattle, finished cattle or hogs. By offering policies continuously throughout the year, producers can select from a variety of price insurance coverage options every Tuesday, Wednesday and Thursday to find the best fit for their livestock operation.

 

Enrolment into Livestock Price Insurance is free and producers are encouraged to explore how it could benefit their own operations.

 

Calf price insurance is available to purchase beginning February 2, 2021.

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.