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When Should We Be Concerned About Vitamin a Supplementation?

By  Lawton Stewart

Vitamins are a unique dietary component for beef cattle and are categorized into two groups: water-soluble and fat-soluble. Bacteria in the rumen synthesize water-soluble vitamins (e.g. B12, thiamin, niacin). Therefore, supplementation is generally not needed as long as the rumen if functioning properly. This leaves the fat-soluble vitamins (A, D, E, and K). Of these, Vitamin A is considered the most important when feeding cattle.

What is Vitamin A and why is it important?
Vitamin A, also known as retinol, is a compound that is essential for growth, reproduction, maintenance of body tissue, and bone development. Technically, Vitamin A is not . 

Source : osu.edu

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How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.