With Branding Policy Update, Montana Gives Livestock Producers More Design Options

There are about 48,000 livestock brands actively registered in Montana.

That makes it hard to come up with new designs, says Ethan Wilfore with the state Department of Livestock.

“A lot of folks were having trouble getting brands that they wanted, specifically two-character brands,” he said.

Some people had to settle for three-character brands. That’s because under the state’s prior policy new brand applications were limited to letters, numbers, and a handful of shapes.

But under the Montana Department of Livestock’s updated brand policy that went into effect earlier this month, more design possibilities are opening up for the way livestock are identified.

The new policy says if there’s an image that’s among the already registered brands, you can incorporate it into your new brand application.