XiteBio® Welcomes Mike Kupper as Business & Product Manager

 

 

WINNIPEG, Canada: XiteBio is pleased to announce the joining of Mike Kupper as Business & Product Manager to their business & sales team effective as of September 08, 2020. Mike will be based out of Regina, Saskatchewan.

 

Mike brings over 30 years of experience in the ag-retail market working directly with growers, retailers and manufacturers. Most recently Mike was Business Manager for Synergy Ag Services, managing the procurement, pricing and logistics of crop production products and expanding yearly sales to over $80 million. Prior to that he was General Manager with Crop Production Services in Saskatchewan & Manitoba where he had a key role in business expansion and managing over $175 million in annual sales. Mike has also previously worked for Heartland Agro Services and Cowan Fuel & Fetilizer Ltd.

 

“Mike brings huge experience and broad spectrum of ag-sectoral knowledge that would be a fascinating addition to XiteBio’s business & sales team” says Dr. Manas Banerjee, President & CEO of XiteBio. “Mike is experienced in adding value to all levels of the ag retail business and we’re happy to have him join our team” says Bill Busby, Sales Manager at XiteBio. Mike’s wide-ranging experience demonstrates his commitment within the agriculture industry. Having been involved in all levels of agriculture sales and services, he has established a familiarity with the market and is eager to share that knowledge to everyone he is working with. “Biotechnology is the way of the future. I see a lot of opportunity for growers & retailers and I’m excited to join XiteBio team to help realize their untapped potential” says Mike Kupper, XiteBio’s new Business & Product Manager.

 

As Business & Product Manager, Mike will be working to enhance XiteBio’s existing inoculant and biological business in North America as well as help developing new business & product opportunities. Please join us in wishing Mike every success in his new role at XiteBio.  Please contact Mike at 306-690-2847 or Mike.Kupper@xitebio.ca for your crop inoculant and biological needs.

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.